Instagram may have released Business Profiles relatively recently, but users can't seem to get enough of retailers using 'Gram. Retail therapy Instagram has blogged about the finding of a study by Oracle Data Cloud's Datalogix, which revealed Instagram drove a median of 1.8% lift in in-store sales, and a median 2.1% lift in household penetration. …
Facebook hasn't been shy about adopting Snapchat's most popular features and bolting them onto its existing empire of features and apps. Now Snapchat is fighting back. Story time Snapchat Stories has been bumped to prime position above the Discover tab, meaning your friends are more likely to see that latest update. To make Stories even …
Instagram Stories might look, feel, and operate in a very similar manner to Snapchat, but that hasn't stopped users from flocking to it like digital ducks to water. 100 million A few months after launch, Instagram Stories now has 100 million daily active viewers. To put this in context, that's almost as many as Snapchat's …
Instagram has just passed another milestone: it now boasts over 500,000 advertisers. Half a mil Instagram announced the news in a blog post, adding that the half million figure has doubled in just six months. It also revealed that the top five countries using Instagram for advertising are the US, Australia, UK, Brazil, and Canada. …
Oscar Wilde once mused that fashion is such a fickle enterprise, it needs to be reinvented every six months. That may be so, but it doesn’t stop Instagram from being the fashionista’s favourite, according to new research from Facebook. Strike a #Pose Ahead of London and Paris Fashion Weeks, Facebook has released a report into …
With brands and advertisers continuing to flock to Instagram, the Facebook-owned company has upped its ads game in a bid to boost click-through rates. Jump out The platform hasn't traditionally allowed external links – and for the most part it still doesn't – but Instagram has adapted to ensure ad spend continues to rise. The …
When Instagram launched the Snapchat-inspired Stories feature in August, it wasn’t the most novel development the platform had ever released. However that hasn’t deterred users, with new data showing Instagram’s latest is off to a strong start. Young guns Research from YouGov reveals that 53% of millennials on Instagram view Instagram Stories weekly, while over …
Instagram has released an update that makes hiding comments from trolls a breeze. Time’s up trolls The latest version of Instagram’s iOS and Android apps sport the update, which lets brands filter and hide inappropriate or abusive comments. To hide the offending comment, click on the ‘Hide Inappropriate Comments’ tab and Instagram will begin filtering …
Instagram's been busy Spring cleaning. First the network added a long overdue zoom function, now Instagram has dropped photo maps, but gets better at shooting in the dark. Low light Now when shooting in low light, a moon-shaped button appears on the bottom of the screen. Tapping the button automatically optimises settings to capture images …
Instagram Stories is already a hit with mobile users, but it can be harder keeping up to speed from the good old fashioned web. Now a new extension for Chrome is seeking to plug the gap. Webby good idea Chrome IG Story, as the name implies, is an extension that lets you view Instagram Stories …