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DIGITAL MARKETING NEWS

LinkedIn

New LinkedIn Page Features Live

Expanded LinkedIn Features and Functions Rolling Out LinkedIn’s marketing renaissance continues apace, as the platform rolls out a raft of its new LinkedIn Page updates, announced just before Xmas. LinkedIn’s latest attempt to woo businesses, and in particular, marketers, is a relaunch of LinkedIn Company Pages, subsequently now known as LinkedIn Pages. The refresh and […]

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Swipe Right For YouTube’s Storyfication

YouTube’s New Video Experience To Woo Mobile Viewers YouTube has today announced a new way for users to experience video on the platform, taking a leaf out of Tinder’s book. The update announced today for iOS (sad face for Google’s Android users), sees YouTube rolling out a new horizontal swiping gesture that lets users move

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Snapchatters are happiest, Facebookers not so much

Users Have 7.6 Social Accounts, On Average  A new study released today provides interesting insights for marketers on how different social apps impact users’ moods and the underlying motivations for using. In 2019 few web users are partisan enough to be 'all in' on only one social channel. Except, maybe, Tom on Myspace. Social users

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New LinkedIn Features for Office 365

In an effort to make remote meetings more effective and personal, Microsoft will allow LinkedIn profiles to integrate with Office 365’s new people cards. Integration power! Things like calendar syncing will help users see what the day-to-day of other workers are like, and help better coordinate projects. New coauthor features for Word, PowerPoint, and Excel will

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Dynamic Ads arrive at LinkedIn

In the wake of launching a redesigned Campaign Manager, LinkedIn is adding a brand new Dynamic Ad product to their flagship ad management tool. LinkedIn gets ad heavy Businesses will soon find they can create, manage, and track campaigns with greater efficiency. According to Ayusman Sarangi, LinkedIn's Principal Product Manager, “Creative is automatically personalised with each member’s

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