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DIGITAL MARKETING NEWS

LinkedIn

Dynamic Ads arrive at LinkedIn

In the wake of launching a redesigned Campaign Manager, LinkedIn is adding a brand new Dynamic Ad product to their flagship ad management tool. LinkedIn gets ad heavy Businesses will soon find they can create, manage, and track campaigns with greater efficiency. According to Ayusman Sarangi, LinkedIn's Principal Product Manager, “Creative is automatically personalised with each member’s […]

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Instagram goes back to School

Instagram is honing in on the university crowd by offering a new feature allowing students to join special communities or networks, based on school affiliation. Getting communal The new feature coming to Instagram is focusing on fostering communities amongst current students, while alumni can stick to LinkedIn and Facebook for their continued connections. The Instagram

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LinkedIn goes Real-Time, for Real

Amongst LinkedIn’s handy daily tips, the platform is sharing its best practices when it comes to connecting with Active Status users. Strike when the iron is…green! “Knowing the right time to reach out is key,” according to LinkedIn Communications Specialist Julie Inouye, “so make sure your connections are available and active on LinkedIn when sending a note.”

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