Facebook Rejigs Group Invites & Analytics Facebook has just released a new Facebook Group update, impacting how marketers engage, build and report on Groups on the platform. At the start of 2018, Mark Zuckerberg altered the fundamentals of the Facebook algorithm to favour content which drives more active engagement, i.e. commenting, over passive, i.e. liking […]
Facebook Group Community Management Update Read More »
Expanded LinkedIn Features and Functions Rolling Out LinkedIn’s marketing renaissance continues apace, as the platform rolls out a raft of its new LinkedIn Page updates, announced just before Xmas. LinkedIn’s latest attempt to woo businesses, and in particular, marketers, is a relaunch of LinkedIn Company Pages, subsequently now known as LinkedIn Pages. The refresh and
New LinkedIn Page Features Live Read More »
YouTube’s New Video Experience To Woo Mobile Viewers YouTube has today announced a new way for users to experience video on the platform, taking a leaf out of Tinder’s book. The update announced today for iOS (sad face for Google’s Android users), sees YouTube rolling out a new horizontal swiping gesture that lets users move
Swipe Right For YouTube’s Storyfication Read More »
Users Have 7.6 Social Accounts, On Average A new study released today provides interesting insights for marketers on how different social apps impact users’ moods and the underlying motivations for using. In 2019 few web users are partisan enough to be 'all in' on only one social channel. Except, maybe, Tom on Myspace. Social users
Snapchatters are happiest, Facebookers not so much Read More »
2018 Has been very much a watershed year for the major digital players. The Facebook Kool-Aid has well and truly worn-off A year to forget for Facebook, as it has lurched from PR crisis to PR crisis. User sentiment and trust are at an all-time low for the platform and regulators around the world are
May Your NYE Selfies Be Flattering! Read More »
Among the new generation of young professionals, frequently changing careers has become the norm. Creating that bridge With more than 40% of the working force taking interest in making jumps to new careers, 50% of those professionals are switching industries entirely. Generation Z is leading the stats in changing career paths at 3X the rate
LinkedIn focuses on Job-Hoppers Read More »
While it might be the sensible (some may say slightly dull) cousin to cooler members of the social family, LinkedIn is quietly going about its business, kicking lots of goals. Linking In – Big Time Microsoft has reported that in Q1 2019 LinkedIn's revenue increased 33%. Not only that, engagement is at record levels, with
Guess what? LinkedIn’s going Gangbusters Read More »
In an effort to make remote meetings more effective and personal, Microsoft will allow LinkedIn profiles to integrate with Office 365’s new people cards. Integration power! Things like calendar syncing will help users see what the day-to-day of other workers are like, and help better coordinate projects. New coauthor features for Word, PowerPoint, and Excel will
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In the wake of launching a redesigned Campaign Manager, LinkedIn is adding a brand new Dynamic Ad product to their flagship ad management tool. LinkedIn gets ad heavy Businesses will soon find they can create, manage, and track campaigns with greater efficiency. According to Ayusman Sarangi, LinkedIn's Principal Product Manager, “Creative is automatically personalised with each member’s
Dynamic Ads arrive at LinkedIn Read More »
LinkedIn is providing users with a new shared space to help build professional connections. Listening to the people In the wake of user feedback praising the value of having shared spaces to talk with other professionals, LinkedIn has tweaked and reinvigorated the Groups experience. Available on both the website and app, the new Groups focuses
New Groups Experience arrives at LinkedIn Read More »