Snapchat has just announced its first ever Australian usage stats. It turns out four million Aussies are busy Snapping every day. Snap that Almost one third of these users are aged 18 – 24 years, followed by 25 – 34 years (28%), and 35+ (18%). Its active daily user count places Snapchat around the same […]
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As we're about to wrap up for 2016, we'd like to take the opportunity to thank all our readers and clients for their time and support over the past year. The last twelve months have been busy here at SMK Central Command. We've launched a bunch of new course topics including Snapchat, Messenger, Social Analytics,
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Traditionally the sensible social network, LinkedIn has a surprisingly animated year. After being snapped up by Microsoft, LinkedIn responded by releasing a cavalcade of updates aimed at boosting engagement and luring advertisers. Early signs looks like its working. Will 2017 be the year LinkedIn finally starts getting engagement traction? On the job Back in June.
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Four in five Americans who use the internet are on Facebook, according to a new study by the Pew Research Center. Take ownership Pew surveyed 1520 American adults and found that 79% of online respondents use Facebook. The figure is streets ahead of Instagram (32%), Pinterest (31%), LinkedIn (29%) and Twitter (24%). More women use
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LinkedIn has launched Audience Insights, a new tool designed to help you learn more about the professionals who follow you. Know your neighbours LinkedIn mobile users can view information about who has read their posts – including data around their current position, company, location, and how they discovered your content. The real-time info can be
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First there was mobile, then there was video. Now Facebook is making a move into LinkedIn's backyard with a new job search feature. Linking Up As reported in Reuters, Facebook is testing a feature that allows Page Admins to create job postings, and take applications for candidates. A Facebook spokesperson told Reuters the move was
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LinkedIn Sponsored InMail has just been updated, and can now be accessed by all LinkedIn users. Mailbox The feature, previously only available to premium or paying users, lets you send messages to anyone on LinkedIn. The program has been in beta since August with 100 marketers, and is designed to help you target new clients and
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Facebook has released the Business Influencers Guide, a weighty tome highlighting best practice for brands on the social network. Learning mode The guide uses examples from around the globe, and features sections covering getting started, building audiences, using Instagram, Facebook Live, and 360 degree videos. There's also an extensive segment on how to use Facebook
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LinkedIn Salary has recently launched, and it's here to let you know if you're paid being enough. Money matters The tools is ostensibly designed for understanding trends in salaries across different fields, but everyone will be using it at least once to see how much they should be getting paid. Industries can be broken down by
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LinkedIn continues to spread its wings with the launch of ProFinder, a service designed to connect small businesses with top freelancers. Join the dots It works like this. You begin by listing the services you're after. For example, website design or financial services. ProFinder will then send you five offers from professionals, picked from their
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