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Facebook releases Business Influencers Guide

Facebook has released the Business Influencers Guide, a weighty tome highlighting best practice for brands on the social network. Learning mode The guide uses examples from around the globe, and features sections covering getting started, building audiences, using Instagram, Facebook Live, and 360 degree videos. There's also an extensive segment on how to use Facebook

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LinkedIn launches Open Preferences to sniff out new opportunities

LinkedIn has released a new feature, Open Candidates, that lets users signal they're looking for a new position while not alerting their current employer. Subterfuge To get started, you first enable Open Candidates under the Preferences tab on the LinkedIn Jobs home page. Then share what type of positions and industries you're interested in.  By signing up,

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Martech Mashup: Linkedin Conversion Tracking

LinkedIn has just announced Native Conversion Tracking, a new way to measure the effectiveness of ads on the platform. Tape measure Conversion Tracking is baked into LinkedIn Campaign Manager, and designed to help you track the metrics that matter most. These include the number of leads, sign-ups, downloads, and purchases you're acquiring from LinkedIn Sponsored

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