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Facebook launches Messenger 2.1

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Facebook has released Messenger 2.1, allowing businesses to automate customer conversations and boost NLP capabilities. Facebook Messenger: the sequel Facebook recently launched Messenger Platform 2.1 with NLP (natural language processing). Businesses will find it easier to build automated conversations within Messenger, generating more intuitive responses in chatbots. Meaning within customer texts can be better interpreted […]

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Facebook Audience Network users to set own CPMs

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Facebook has announced it will allow more control over high and low bids for ad placements. Cost per thousand impressions gets flexible According to Amelia Zins, Facebook’s marketing manager, the social media network’s new ad manager CPM Targets will allow users to set minimum bids regarding ad placement, accepting all bids above target with caveats

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LinkedIn launches Company Pages Playbook

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With over 13 million Company Pages available, LinkedIn has launched a smart guide to help businesses maximise their own Company Page. The yellow pages of now LinkedIn’s Company Pages are designed to help businesses build brand awareness, showcase proprietary practices and methodologies, and publish content. These Pages are also highly ranked within search results, lending

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Facebook launches updates for Video Re-Shares

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Facebook now lets brands track metrics around video re-shares, including which Pages are re-sharing their content. Replays for larger audiences Following demands for more information on which Pages are re-sharing Facebook is providing just that, while also limiting what metrics the re-sharers have access to regarding the original content. Content creators can see who’s re-sharing

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Traditional marketing on the decline, digital on the rise

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Investment in traditional media is becoming less popular as internet based marketing trends towards being the dominant strategy for ad revenue. Internet killed the television star According to the UK based Advertising Association and Warc, the 2017 first quarter has seen digital ads accounting for 50% of total UK media spending. Driven primarily by mobile

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