Here’s a piece of news that'll be music to the ears of many marketers: Spotify appears to be moving into more sponsored content. Chorus of Approval The music streaming giant is testing Sponsored Song ad units. And unlike Spotify’s existing banner ads, these ads appear in playlists. The Sponsored Songs are targeted around your listening […]

Periscope’s new remuneration platform lets viewers send tips to their favourite content producers. They’re calling it ‘Super Hearts’. Adding Super to Hearts Periscope’s basic Heart feature is a free and familiar way for viewers to show their love for a video stream, similar to a ‘like’ or a ‘thumbs-up’. Super Hearts add money to the

In the spirit of cooperation and turning a buck, Microsoft has rolled out a slew of updates for Outlook for Mac 2016 and Office 365 users, based on their feedback. Ring a Ding Outlook users on Mac can now schedule emails, and track their delivery. This means you can request a Delivery or Read Receipt from

Looking for the perfect app but not sure where to start? Google’s new Android Excellence could be good place to begin. Most Excellent Android Excellence is a collection of the best looking and functioning apps out there, as selected by Google Play’s editors. The collection is broken into two categories: apps and games. These are further

Netflix has been a disruptor for many years, but its latest move comes straight from an old fashioned playbook. Netflix is now targeting users with pre-roll ads, based on their viewing preferences. Personal Film Reviewer The 30 second pre-roll ads are now playing for select users before their show starts. At the moment, the ads

Want to know what the most important digital marketing channels are for SMEs at the moment? A new study from Drip has the answer, and a few more tidbits to boot. Information Superhighway The 2017 Small Business Marketing Conversion Report surveyed over 1000 owners and managers of SMEs across the US. The crown for digital channel

Chrome might be the world’s favourite browser, but did you know it also comes with a business offering? Read on to find out more about Chroming your company. Browsing for Biz Chrome for Business comes with a range of bundles, policies and packages, based on the needs of your company. It works across Windows, Mac,

Not daunted by the inroads made by major competitors including Google and Microsoft, Dropbox has quietly announced its grand plans to get even bigger. And much faster. Planet Dropbox In a recent blog post, Dropbox mapped out an intention to expand its network globally. It plans to do this in a two ways: creating its