[SMK] AI & Digital Marketing Capability Transformation
The promise of Programmatic is that we as marketers, can simply upload our campaigns, then 'set and forget' the algorithm to go get us better results. No more worrying about bids, budgets, conversion rates and CPAs. Is the Programmic dream really here? Throughout this year, we've been trialling different Programmatic solutions for both Adwords
Your first months in Programmatic: Part 1 Read More »
We first reported on Uptime, the Google-backed social video app. in April. Back then, its distribution was very limited. Now, it appears to be moving out of its beta phase to a broader market. Open to more… At launch, Uptime was exclusive to iPhone and available only by invitation. Now, the invite requirement has gone
YouTube’s Uptime a step closer Read More »
Recognising a renewed social concern with information security, Google has taken the opportunity to promote G Suite’s easy integration with email encryption and digital security services. Demand driven Financial, medical and legal information is heavily regulated. Companies dealing with such communications are obliged to stay ahead of the game. Media coverage of recent leaks of
Virtru renews Google email security Read More »
Mark Zuckerberg recently announced the popular social media network has achieved its milestone of 2 billion average monthly users. We’re all “friends” on Facebook Back in September of 2012, Facebook sat at a comfortable 1 billion, a staggering achievement for any social media platform of the time. Zuckerberg, along with product director Mike Nowak and
Facebook hits 2 billion monthly users Read More »
YouTube CEO Susan Wojcicki has said the YouTube app is set to update to be more adaptive to users’ screens and alignments. Dynamic resizing The app will now support mobile-friendly shapes and aspect ratios. No longer will mobile viewers be expected to conform to desktop standards. As Wojcicki explains, ‘if you’re watching a vertical, square or
Better perspectives on YouTube app Read More »
Digital pundit Tom Ward has looked into his crystal ball and observed four fundamental trends set to transform the future of influencer marketing. What’s on the table? Longer relationships, micro-influencer import, authentic connections and respect for influencers. Long-termers Ward reckons influencers are going to start signing longer-term deals with brands. This will transition them from
Influencer marketing: the long game Read More »
ShareIQ, a German start-up, is promising better tracking of brands' images as they spread across social media and the web. If what it says is true, brands could get real value out of the service. Brand new tracking ShareIQ is designed to answer questions like: ‘I see that a consumer has posted my content on
ShareIQ tracks brand images Read More »
Google has launched an innovative job search function in its regular search results, intended to streamline job hunting. AI providing jobs rather than taking them Google’s new AI-powered search engine will efficiently comb through top online job boards, such as DirectEmployers, Facebook, LinkedIn, Monster, WayUp, and many more. The goal is to provide job seekers
Google moves into Recruitment, with help from AI Read More »
Instagram is enabling businesses to share previously live videos as replays, via the Instagram Stories function. We’re live, or we were, but you can watch anyways User audiences can now check out previous videos brought to business Instagram feeds, making it easier to catch up on content. Business accounts have the option to “Share” previously
Meet Instagram’s Live Video Replay Read More »
A new version AdWords Editor is promising easier campaign management and a slew of new features to support it. Among its new features you’ll find support for ‘maximum conversions’ bidding. For conversion strategies ‘Maximum conversions’ bidding is available at the campaign level for Search Network campaigns. Applying AI know-how, the new automated option allows marketers
Martech Mashup : AdWords Maxes Conversions Read More »