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Facebook cracks down on Low-Quality Web Pages

Facebook is cracking down big time on low-quality and misleading web pages. Here’s what you need to know. False Advertising Since 2016 Facebook’s policy has prevented businesses with low-quality web page experiences advertising on the platform. Now Facebook is extending its enforcement into organic posts in the News Feed. Keep it clean To keep on […]

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WhatsApp woos Apple army, now encrypts for iCloud

WhatsApp has amped up security for its cloud-based backup service, shutting the door on potentially vulnerable communications. WhatsApp locks down Third party code-cracking service, Oxygen Forensics, recently boasted of their ability to gain access to iCloud accounts via SIM cards matching WhatsApp’s verification code generator. WhatsApp has now made public that they quietly corrected the

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360 camera certification by Google

Google has announced a new certification standard for ‘Street View ready’ cameras. Street View standards The new standards rate a cameras’ technical specs using compatibility with Google’s own Street View as the benchmark. Already, there are twenty Google certified 360-degree cameras prepped for launch in 2017. Four standards The certification standards cover four different functional

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Millennials rally around Snapchat despite Instagram’s advances

It seems tales of Instagram’s victory over Snapchat have been greatly exaggerated. And that millennials aren’t quite as fickle as pop-culture would have us believe. To whit: a new study shows millennials are sticking by Snapchat, despite Instagram’s best efforts. Snap to it Instagram Stories, a clone of Snapchat Stories, has torn a big chunk

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Google updates to favour real people. Are you prepared?

Observant marketers may have noticed Google recently make these two subtle updates to their T&Cs.   Firstly, any user creating a new Google account (for Gmail, YouTube, Maps), the wall previously separating user browsing behaviour and login ID has been dropped.   Secondly, all advertisers using Google Analytics now have new capabilities with their remarketing

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Facebook trials ‘Latest Conversations’ for Trends

Facebook is testing a new way to keep us chatting, and engagement levels healthy. It’s called “Latest Conversations”. Conversation starter “Latest Conversations” appears in the search bar, and displays public posts around topics users are discussing at the moment. These are updated in real-time. You can see how hot a topic is, thanks to a

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