Google Analytics has just released a slew of updates giving marketing deeper insights into their data. Number game The Google Analytics mobile app now features automated insights. These appear in the Assistant screen, and display information that would have previously taken hours to crunch and access. For example, retailers can see which items are most […]
Martech Mashup: Google Analytics gets deep Read More »
Google has renamed Google Apps for Work as snazzier G Suite. And along with the new name comes a few upgrades too. Level Up G Suite encompasses Google's premium apps including Gmail, Docs, Drive, Calendar, and Hangouts. Google says G Suite offers advanced cloud infrastructure, designed so its many arms work cohesively. Smarty pants Google
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Facebook has announced Marketplace, a page where users can buy and sell items to their heart's content. Best offer? To access Marketplace, tap on the shop icon at the bottom of the Facebook app. Marketplace will display items for sale near you. You can also search for based on category, price, and location. There’s also
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LinkedIn has debuted a sleek new look for desktop, plus new learning portal for its 450 million users. Looking good The new layout is more streamlined, and designed to align with LinkedIn's recently updated mobile app. Profile pictures are centred, while the Message button more prominent. Notifications get their own tab, and search for keywords
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Good things comes to those who wait. Now Christmas is coming early to many a marketer: Facebook at Work is finally set to launch. Work date Facebook at Work is the platform’s enterprise product, similar to Salesforce Chatter and Microsoft’s Yammer. Subscribers can sign up for a “Work Feed”, which features posts from colleagues around
Facebook at Work to launch this month Read More »
Oscar Wilde once mused that fashion is such a fickle enterprise, it needs to be reinvented every six months. That may be so, but it doesn’t stop Instagram from being the fashionista’s favourite, according to new research from Facebook. Strike a #Pose Ahead of London and Paris Fashion Weeks, Facebook has released a report into
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Facebook wouldn't exist in its current form without globalisation, and the company wants to give back to its community. Small businesses can now reach potential customers around the world thanks to an update to Facebook's Lookalike Audiences tool. Foreign friends Lookalike Audiences already allowed Page Managers to find more users within their home country, but
Facebook says dream big, small businesses Read More »
Google has just announced TrueView for Action, a new video ad unit for YouTube. Roll up TrueView ads are optimised for mobile, allowing brands to include a call-to-action banner both during and at the end of your video. Banner text can be tailored – for example “Get a quote”, Book now”, and “Learn more”. Google
YouTube gets TrueView for Action Ads Read More »
Unsatisfied with the systems currently in place, Facebook will boost its algorithms for the trending topics module to match the News Feed. Off the boil Facebook has been criticised for what has appeared as trending in recent months, not least for the company's decision to fire its news curation team and move to a wholly
Facebook to give fake news the boot Read More »
LinkedIn has just announced Native Conversion Tracking, a new way to measure the effectiveness of ads on the platform. Tape measure Conversion Tracking is baked into LinkedIn Campaign Manager, and designed to help you track the metrics that matter most. These include the number of leads, sign-ups, downloads, and purchases you're acquiring from LinkedIn Sponsored
Martech Mashup: Linkedin Conversion Tracking Read More »