[SMK] AI & Digital Marketing Capability Transformation
Google has just announced TrueView for Action, a new video ad unit for YouTube. Roll up TrueView ads are optimised for mobile, allowing brands to include a call-to-action banner both during and at the end of your video. Banner text can be tailored – for example “Get a quote”, Book now”, and “Learn more”. Google
YouTube gets TrueView for Action Ads Read More »
Unsatisfied with the systems currently in place, Facebook will boost its algorithms for the trending topics module to match the News Feed. Off the boil Facebook has been criticised for what has appeared as trending in recent months, not least for the company's decision to fire its news curation team and move to a wholly
Facebook to give fake news the boot Read More »
LinkedIn has just announced Native Conversion Tracking, a new way to measure the effectiveness of ads on the platform. Tape measure Conversion Tracking is baked into LinkedIn Campaign Manager, and designed to help you track the metrics that matter most. These include the number of leads, sign-ups, downloads, and purchases you're acquiring from LinkedIn Sponsored
Martech Mashup: Linkedin Conversion Tracking Read More »
With brands and advertisers continuing to flock to Instagram, the Facebook-owned company has upped its ads game in a bid to boost click-through rates. Jump out The platform hasn't traditionally allowed external links – and for the most part it still doesn't – but Instagram has adapted to ensure ad spend continues to rise. The
Instagram ads call louder Read More »
Adblock Plus's recently announced ad exchange product will not go ahead with the support of Google and fellow advertising supplier AppNexus. Unsatisfied When Adblock Plus announced its Acceptable Ads platform, which allows safe ads through ad blocking setups, the company said Google and AppNexus would cooperate in selling ad space. Google quickly shut those plans
Google knocks Adblock Plus on the head Read More »
Facebook has announced an update making it easier to crosspost videos on the platform. Watch this space Now videos can be shared across Pages with different owners for greater exposure. For example, NBC crossposted a video with on America's Got Talent Page and other related Pages to achieve 126 million views. Facebook says crossposting allows publishers
Facebook now allows crossposting Video Read More »
Twitter has released a range of new features to help brands offer more comprehensive customer service. Service with a smile Business accounts on Twitter can now advise if customer service is offered. Brands can also display which times of day service is available. To make the change, head to the new Customer Support settings on
Twitter launches new Customer Service tools Read More »
The battle for customer complaints – or, shall we say, feedback – continues as Twitter upgrades its embeddable buttons to allow easy access to Direct Messages. Get involved As Facebook moves to promote Messenger as the platform for users to contact brands, shops and companies, Twitter has followed every step of the way. The latest
Go private with Twitter’s Message Button for brands Read More »
Facebook has just launched new mobile ad units designed to boost in-store sales. Walk in Dynamic Ads for Retail lets retailers display products available in locations that are closest to the user viewing the ad. For example, if a nationwide fashion retailer is having a sale, the ads will only display nearby items in stock.
Facebook’s new Mobile Ads for Retailers Read More »
A new report from Nielsen shows that while free-to-air TV and radio are still the most popular media outlets, smartphones are knocking heavily at the door. Step it up The study reveals that in Q1 of 2016, over 191 million US adults used their smartphone on a daily basis, up from 176 million in Q3 2015.
Stat Attack: Smartphones rule Social Read More »