Overview YouTube Marketing Trends, Opportunities & Challenges YouTube market update – Usage trends – Marketing investment Thinking strategically about YouTube – Paid – Organic YouTube 2023 priorities – Shorts: Usage, trends and creative tools – Creators / Influencers: Shorts, expanding YT’s creator ecosystem, podcasting – Connected TV Google Marketing Live – New video and generative …

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Updated August 2023 Overview Data-Driven Digital Design Principles & Creative Trends Appreciating digital design nuances – Channel vs outcome vs audience – Respecting design principles but not being constrained – Navigating algorithm and policy changes – Why it’s video first Design concepts and useful tools – Teamwork, process and ideation Data-driven design – Harmonising creative …

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Updated May 2023 Overview 2023 Video trends, opportunities, strategy & evaluation 2023 Video trends and evolution – The rise of short form video – Social algorithm overhaul – TikToks, Reels, Shorts and more – Live video handbrake – Social commerce and video – Influencer marketing Thinking strategically – Direct response vs brand building – Integrating …

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Updated June 2024 Overview 2024 Instagram Trends, Challenges and Priorities 2024 Instagram trends and challenges – Investment – Usage – Growth Performance benchmarks Channel challenges – Tik Tok – YouTube Video focus Innovation and Al Strategy, Planning and Evaluation Marketing on Instagram – Strategy planning – Common tactics – Instagram challenges and opportunities: Organic & …

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Overview   Search, Display & Video Understanding Google Google Ads Outlook Life Beyond SEM Google Ads Product Updates 2023 Google Search Engine Marketing (SEM) Understanding Google Ads – Account structure and hierarchy – Understanding the Google Ads auction – Ad Rank and Quality Score Campaign creation – Ads objectives – Campaign types – Establishing conversions …

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Updated July 2023 Overview Social Media Trends, Strategy Planning & Evaluation Social media landscape overview – Business investment – Market slowdown – Brand vs performance spending – Challenges from Search and retail media Why Meta’s market share has peaked – Facebook usage and outlook – Instagram – Non-Meta social growth engines Measurement & evaluation – …

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Updated January 2024 Overview Understanding Marketing Opportunities and challenges Understanding TikTok and Snapchat marketing – Usage figures – wider social media impact – Video game-changer Marketing uptake Social graph versus content graph Tick-tock’s organic opportunity – content marketing – community building Influencer marketing on TikTok – organic and paid crossover – creator marketplace – creative …

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Released: 4th March 2024 Overview Ads Trends, Landscape and Opportunities Digital ad spend – Search vs social – Search and social convergence – Retail media and social media crossover – Rise of online video Social ads investment – Facebook – Instagram – LinkedIn – TikTok – YouTube Key 2024 social ads trends – AI and …

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Updated June 2024 Overview Introduction to Email Marketing Email marketing’s evolution – Email opportunities – Challenges and issues – How social media replaced email – Direct response vs brand – Email performance benchmarks Personalisation and automation – Al Email innovations – AMP – Underexplored Gmail features – Privacy challenges – Apple updates Building Your Email …

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Updated April 2024 Overview GA4 Setup, Key Features, Tools & Reports Google Analytics overview Introducing GA4 • Innovative features • How it differs to UA Optimising your GA account set up Creating your GA4 property • Setting up • GA4 installation – Google Tag Manager • Understanding events – Custom and standard events – Why …

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