[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

August 2018

Instagram brings clarity to Verifications

Scammers have been making money off users seeking Instagram’s blue checkmark seal of approval. No charge for the check Instagram is tweaking a new feature that will remove some of the confusion behind its free verification process. Some months back, Instagram introduced a system by which “all accounts that are notable and authentic” could apply …

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Facebook Asia to broadcast Premier League games

Facebook has penned a £200 million deal to start broadcasting live events with its first foray into televised sports. GOOOOOAL Facebook has kept it no secret that they intend to get into broadcasting in a big way, hiring Eurosport CEO Peter Hutton for negotiating worldwide live sport streams. During the 2019-2020 season, Facebook nabbed live broadcast …

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LinkedIn defines Workplace Culture for 2018

Motivation is the keyword for LinkedIn’s latest bevy of work-inspired tips and insights for stronger professional environments. Getting along at work The cornerstone of a motivated workplace, according to LinkedIn, is that “relationships matter”. It all starts with a company’s ERGs (Employee Resource Groups). According to LinkedIn’s own Employee Voice Survey, 91% of their staff …

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New YouTube Monetisation options Coming Soon

As part of a mid-year review of YouTube’s progress towards achieving their priorities in relation to content creators, they’ve announced a couple of forthcoming products to improve monetisation prospects. Famebit expansions The Google-owned portal for connecting brands and content creators, Famebit, claims excellent recent results. Over half of the channels that use it more than …

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Facebook scores with Ronaldo Reality Show

Facebook is looking at its biggest original program yet, as it gears forr a 13-episode Christiano Ronaldo docuseries. Ronaldo TV The program is being produced by Matador Content and Religion of Sports, founded by Tom Brady, Michael Strahan, and Gotham Chopra’s production company Dirty Robber. The budget is a healthy US$10 million. The entire package is …

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