[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

August 2018

Martech Mashup: Squarespace Email Campaigns

Squarespace is making it easier to draft an email, scale your marketing reach, and gain insight into subscriber’s reactions all with their latest integrated marketing tools. Sweet marketing suites Promoting online shopping, sharing current posts, or sending out event invites, the new Squarespace Email Campaigns platform helps marketers target audiences with greater efficiency. The platform can …

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Play tennis with Serena Williams on Snapchat

Snapchat wants users to take on Serena Williams with their latest interactive lens. Challenge the champ Users can play their very own match against the tennis legend using Snapchat's latest interactive 3D Bitmoji Lens. Users can compare high scores of friends, and even Serena herself reckons “It’s so fun because how often do you get to …

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What can you do about Negative Reviews?

Wisdom Properties Group was recently pinged by the ACCC over a non-disparagement clause in its standard home building contract, which allowed Wisdom to control what customers said about its services, including via online review forums. Fair Enough? The ACCC considered the clause an ‘unfair contract term’, which generally includes terms which create a significant imbalance …

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