Facebook Trims Audience Network’s Mobile Campaigns Six weeks into 2020 and the much-heralded online privacy squeeze is well underway for marketers. The latest casualty being the mobile web arm of Facebook’s Audience Network, set to be wound back on the 11th April. Facebook Spokesperson, via Publisher section: “We’ve made this decision based on where we …
YouTube Marketing Spend Up 36% To $15bn In 2019 After 15 years of avoiding the YouTube ad revenue question, Google finally broke rank on Monday and spilled the beans. YouTube is now one of the fastest growing areas of Google’s ad business. According to parent company Alphabet’s fourth quarter earnings report, YouTube ended 2019 on a …
Study Examines Search, Social, Direct & Referral Traffic By Vertical For a high percentage of organisations, in both the public and private sector, driving website traffic is the lifeblood of their digital marketing strategies. However, what is the most effective means of driving traffic, and does this vary by industry? Well, wonder no more, because …