Live In Lockdown With around 2.5 billion people worldwide operating under some kind of lockdown, the demand for human connection has never been stronger. In a virtual sense, the most effective means of achieving this is via live-streaming, hence enterprise video conferencing tool Zoom's entry into the vernacular. With the accompanying terrors of Zoombombing etc. …
Ad Spend Down But Not Out Earlier this month, eMarketer updated its global advertising forecast, writing down spend levels due to the impact of COVID-19. Jasmine Enberg, eMarketer Senior Analyst “In 2020, we expect total media ad spending worldwide will reach $691.7 billion, up by 7.0% from 2019. That’s a decrease from our previous forecast …
Organic Social Grows In Focus As Social Ad Spend Culled Read More »
Google Trims Back GMB Due To COVID-19 Struggles Having staff working remotely presents challenges for all organisations, large and small. Including giants like Google and Facebook. Naturally, as businesses calibrate, select services and offerings are likely to be impacted. For Google, it has announced in recent days that Google My Business is running on limited …
Google My Business Running On Limited Functionality Read More »
Ad Disapprovals & Spam Notifications Explode As Facebook AI Struggles Surging consumer usage and moderation challenges are likely to spell trouble this week for communicators on Facebook and Instagram, according to Mark Zuckerberg. With unprecedented numbers of people working from home, deciding to stay home, forced into self-isolation or being out-of-work, time online is mushrooming. …
LinkedIn's Chatty Ads Look To Capitalise On Messaging Growth LinkedIn has announced the launch of a brand new ad format, Conversation Ads, looking to capitalise on the rising messaging tide. Today, more than 2.5 billion people (35%) in the world use mobile messaging apps, and that number is expected to grow to nearly 40% by 2023. …
Instagram Rolls Out Red Carpet For Creators In YouTube Challenge Instagram advertising is growing gangbusters. Despite being a fraction of the size of YouTube (YouTube reaches circa 80% of web using Aussies and Kiwis to Insta's 55%), Instagram advertising dominates its much bigger rival, in terms of marketing investment. In 2019, Instagram was estimated to …
Social Media Audience Fatigue Is A Silent Campaign Killer Audience fatigue is a real issue when running social media campaigns. Unlike, say, within search. After all, how many times a year do you search "cheap flights to London"? Search, be it paid or organic, tends to unlock fresh audiences daily, which is why Google Ads …
Facebook Engagement Remains Flat, While Instagram Drops 23% Social media engagement is a fickle beast. Not only does it vary between channels. No surprises there. But, it also varies considerably between industries. As the latest version of Rival IQs annual Social Media Industry Benchmark Report makes clear. The data draws on the social media performance of …
Reddit Is Fast Becoming A Serious Marketing Channel Reddit is one of marketing’s great underutilised opportunities. According to Alexa, it’s the fifth top digital property in both Australia and New Zealand. Only trailing the big three, Google, Facebook and YouTube in Australia. While in NZ, it trails the same, plus Trade Me. In December, Reddit …
Reddit Chasing Marketing Dollars With Trending Takeovers Read More »
Push Notifications Can Now Be Used For Advertising As of last week, marketers can now send ads and other promotions as push notifications to apps available within the Apple App Store. In a highly understated move, Apple introduced the change within its App Store Review Guidelines, updated last week in line with new features introduced …
Apple Allows Marketers To Push Ads In App Notifications Read More »