Google Business Messages Can Power Sales Or Customer Service Google has announced a significant upgrade for Business Messaging across Google surfaces. Google rolled out messaging via Google My Business in 2017, giving searchers the ability to message and interact with organisations directly from search engine results. The feature was then further extended to Google Maps …
Instagram Extends Shopping Features Ahead Of Wider Roll-out Following the recent launch of Facebook's bumper ecommerce launch, Instagram has expanded Instagram Shopping to incorporate more types of businesses, including creators (i.e. influencers) that want to connect with shoppers and sell their merchandise on Instagram. "Whether you are a candle business making a foray into e-commerce, …
Instagram Expands Shopping Access To More Brands & Influencers Read More »
YouTube Ups Ante With New ‘Storefront’ Video Format YouTube unveiled a new campaign format last week, as it seeks to make YouTube ads more "shoppable". The new feature builds on YouTube existing TrueView for action campaigns. Launched in 2016, TrueView for action campaigns enable advertisers to display a call-to-action banner at the base of a …
Facebook's Blocking & Banning Users For Sharing Guardian Posts Facebook approvals for content are a challenge at the best of times. However, presently for publishers and marketers alike, producing and scheduling content feels like a daily spin on the roulette wheel. For not only are there issues galore with content approvals, but the pointy end …
Facebook Content Approvals In A Tailspin Due To COVID-19 Read More »
Snapchat Announces New Features Galore At Partner Summit During last week’s virtual Partner Summit, Snapchat announced a flurry of new product releases and marketing features. Snapchat use has boomed in the past few months during the Covid-19 pandemic. The app now has over 229 million daily active users, and more than 100 million of those …
Instagram Sides With Photographers Over Embedded Site Posts Leveraging user-generated content (UGC) in social media is a popular and highly effective communications tactic. It adds authenticity, feels trustworthy and is a nice soft sell. However, due to a flurry of recent complaints from content creators, and a few suspect lawsuits in the US, Instagram has …
Google Introducing New "Page Experience" Algorithm Ranking in 2021 User experience (UX) has been a major tenant of web design for aeons. However, following Google's latest announcement, UX will now also directly begin impacting search engine rankings as of 2021. Google's latest UX search ranking update is known as Page Experience. Sowmya Subramanian, Director of …
LinkedIn Adds Engagement Targeting For Video & Lead Ads Recently during Microsoft's quarterly results, CEO, Satya Nadella, spelt out a grim picture of LinkedIn's fortunes. While platform usage surged, marketing investment took a major hit. Satya Nadella, Microsoft Chief Executive, April 2020 "We saw increased demand from work, play and learn-from-home scenarios, benefiting Windows OEM, …
Content Producers Rejoice, Creation Comes To Creator Studio App Over the past year or so, Facebook has been building out and developing its Creator Studio. Creator Studio brings together all the tools you need to effectively post, manage, monetise and measure content across all your Facebook Pages and Instagram accounts. Tools which previously were scattered …