New Community Feed Offers Free Reach For 2021 Over the past 24 months, Google has been quietly but steadily building out the feature set of Google Maps. With its kick-ass mapping service evolving from a handy free route-finder to an effective marketing and communications channel for organisations large and small. Following the release of its …
Facebook Looks To Provide A Unified Customer View Facebook has acquired Kustomer, a company that aims to provide customer service agents with the tools to do their job more effectively. The Wall Street Journal reported that Facebook spent $1 billion on Kustomer, which uses data to provide customer service agents with a complete picture of …
Facebook Moves Into CRM, Following Kustomer Acquisition Read More »
YouTube Explains Impact Of Subscribers, Engagement, Views & More For the second time in a matter of weeks, YouTube has opened up and explained how the internal ranking algorithm works. YouTube’s machine learning algorithm was implemented in 2016 but remained somewhat of a black box for marketers and creators alike. Given that around 70% of …
Snapchat Clones TikTok & Reels With "Spotlight" After being on the sharp end of Instagram, Facebook, Twitter, Whatsapp, Google, LinkedIn, YouTube and now even Spotify ripping off Stories, Snapchat has discovered that “borrowing” other people’s ideas can work quite well. With new kid on the block, TikTok, running amok, Snapchat has sort to get in …
YouTube Unlocks Ad Space, But There's A Catch YouTube has recently announced a series of changes for pre-roll video advertising, which will lead to a significant increase in ad space and hopefully, a reduction in costs for marketers. However, its means of achieving this has raised eyebrows, via a controversial policy update. What’s YouTube’s Thinking …
YouTube Ad Costs Could Tumble With Policy Update Read More »