Meta has released a list of Facebook’s top-performing content during the second half of 2021. In a somewhat awkward turn of events, in terms of content views and viewers, 30% of the top 20 most popular links resulted from spam or inauthentic behaviour. The top two best-performing links came from the same website, with over …
Facebook Reveals Its Most Popular Content Is… Spam Read More »
YouTube has started to make moves into TikTok’s space by making it easier to create a Remix for Shorts. It also added a green screen feature, but more on that later. Both are much-loved by TikTok’s army of creators and loyal fans, but now the internet’s largest video source is coming for that bacon. The …
YouTube Streamlines Shorts Creation + Adds TikTok-Style Greenscreen Read More »
Responsive Display Ads (RDA) has been Google’s default display option for advertisers since 2018 but they’ll be getting an upgrade that Google says will double your ad performance. Marketers will now be able to dream up portrait RDAs, which should promise to be a far more effective way to deploy a full-screen mobile campaign. Furthermore, …
Google’s Upgrades Creative For Responsive Display Ads Read More »
Meta has announced it’ll up its game on messenger, and in a move that should interest (and potentially delight marketers), will allow businesses to send automated messages to people who have opted in to getting them. The news should have advertisers reaching for another cup of coffee as they look to create a whole new …
Meta Turbo-Charges Business Messaging With New ‘Recurring Notifications’ Read More »
Meta has announced a raft of new measures that are designed to improve how small businesses interact with customers, identify leads and close deals. According to its own data, 71% of people want to interact with companies in the same way they talk to their friends. Luckily for Meta, it owns several high-profile messaging platforms, …
Instagram is testing another feature that’ll have the folks over at TikTok looking on with a wry smile. TikTok’s full-screen main feed display could be coming to an Instagram experience near you. The move makes sense within the short-form video wars as Insta is trying everything in its power to make Reels more popular and …
Instagram Trials TikTok Style Full-Screen Home Feed Read More »
As user activity on LinkedIn grows (the platform has reported engagement growth for six quarters in a row), the potential for nuisance posters spamming your feed has grown with it. From wannabe influencers posting “broetry” to struggle-spam, polling dross and even occasionally marketing managers using sneaky techniques to drive growth and engagement! LinkedIn sees you… …
LinkedIn Clamps Down On Engagement Bait & Dodgy Polls Read More »
According to the latest findings from Insider Intelligence (formerly eMarketer), TikTok is on track to triple its ad revenue this year, surpassing the revenue of Twitter and Snap combined, TikTok’s ad revenue is expected to triple to $11.64 billion from $3.88 billion in 2021, dwarfing Twitter and Snapchat at $5.58 billion and $4.86 billion, respectively. …
TikTok Ads Skyrocket, As It Announces New Pulse Feature Read More »
For Google advertisers in 2022, Performance Max campaigns have loomed large, with Google leaning into campaign automation in a big way. Performance Max is a goal-based campaign type that allows advertisers to access all of their Google Ads inventory from a single campaign across channels like YouTube, Display, Search, Discover, Gmail, and Maps. Performance Max …
Google Offers More Conversions With Latest Performance Max Updates Read More »
In a move that could spark concern among some marketers, Instagram is moving to prioritise original content over reposts. Marketers who lean into a lot of user-generated content, memes or even potentially influencer posts or have done so in the past could feel a pinch following Instagram’s latest algorithm updates. In a video posted on …
Instagram Tweaks Algorithm Favouring “Original Content” Read More »