Social media marketers rejoice, Meta is making it easier for people to switch between Facebook and Instagram accounts via the Accounts Centre. Additionally, it’s testing ways to make it easier to create new accounts on both platforms. Robert d’Apice, Director of Product Management, Meta “We know that many people use more than one of our …
Meta Makes Managing Instagram & Facebook Profiles Easier Read More »
If imitation is the best form of flattery, TikTok must be absolutely delighted when it surveys the social media landscape. We’ve already seen Meta jumping through hoops to add TikTok-inspired features to Reels, and now YouTube is doing the same! An incredibly popular feature on TikTok is replying to comments with video. As you might …
YouTube Clones TikTok With New Shorts Video Responses Read More »
Google will make it easier for marketers to spot new opportunities, give consumers better adverts and help them engage with your business. To do that, Google is streamlining ad creation and reporting by rolling out workflows and reports that “bring assets together”. There will also be a name change to reflect that relationship better – …
Microsoft has just announced an industry first, releasing an integrated marketing campaign solution which runs across a range of competitor channels. Microsoft, yes, you read that correctly. Microsoft Ads (for Bing – yes, Microsoft still has a search engine) has announced the all-new and improved Smart Campaigns, which includes something that could give them the …
Microsoft launches integrated Facebook, Instagram & Google campaign offering Read More »
Instagram has started testing a new feature that is bound to split its users into two camps. While some might love a rumoured ‘Repost’ option, others might hate it and see it as another way that the app is leaving its roots far, far behind. Instagram Repost – coming to you soon? Whatever your opinion …
LinkedIn search hasn’t always delivered the content that users were hoping to see, but with a new overhaul that could be a thing of the past. Its techies have been busy over the winter and created a new search experience that should help deliver better and more relevant results. How has LinkedIn refined its search …
LinkedIn Offers Content Marketing Boost With Improved Search Results Read More »
Instagram has been following TikTok’s lead when it comes to AI-led discovery for some time now, but it’s yet to release guidance for brands and marketers on how to make the most of that (which it calls Recommendations). Well, now we’re all in luck because Insta’s Head, Adam Mosseri, has shed some light on the …
Instagram Reveals “Recommendations” Best Practices To Boost Organic Discovery Read More »
TikTok is on a mission to re-design the marketing funnel to create an “infinite loop” powered by discovery and creativity, and while that might sound a little ‘sunshine and rainbows’, and more than a tad far-fetched, we should all pay attention. That’s because while TikTok’s shopping efforts haven’t brought riches to creators or brands just …
TikTok Launches Expanded Shopping Ads For Brands Read More »