[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

July 2024

[New Study] How To Maximise Brand/ Creator Partnerships

Leave a Comment / TikTok / By

CreatorIQ, in collaboration with TikTok, has conducted an in-depth analysis of brand performance on the platform, highlighting the most successful strategies and approaches. Their comprehensive report, available for download with an email sign-up, offers useful insights into effective tactics when working with creators and showcases which brands are driving the highest engagement and interest. While …

[New Study] How To Maximise Brand/ Creator Partnerships Read More »

ChatGPT Unveils New Search Feature to Compete with Google

Leave a Comment / AI / By

OpenAI, the company renowned for its innovative AI solutions, has launched a groundbreaking search engine prototype, SearchGPT. This ambitious move positions OpenAI as a significant contender in the online search market, traditionally dominated by Google. The launch of SearchGPT represents a notable shift in the landscape of search technologies and brings with it a plethora …

ChatGPT Unveils New Search Feature to Compete with Google Read More »

Google’s U-Turn On Ad Tracking Cookies

Leave a Comment / Ads, Google / By

After years of anticipation and uncertainty, Google has announced it will not be phasing out third-party cookies in the immediate future. This decision follows several years of deliberation in which the tech giant initially aimed to eliminate these tracking mechanisms by 2022. Instead, Google is now proposing an updated approach focused on enhancing user choice …

Google’s U-Turn On Ad Tracking Cookies Read More »

LinkedIn’s New AI Tool “Accelerate” Rolling Out Globally

Leave a Comment / LinkedIn / By

LinkedIn is expanding access to its AI-powered ad campaign tool, “Accelerate,” designed to automate the entire campaign creation process. Initially launched in limited testing last October, Accelerate is now set to be available to all advertisers globally. The tool scans the URL provided in your campaign setup and your company’s LinkedIn presence to build a …

LinkedIn’s New AI Tool “Accelerate” Rolling Out Globally Read More »

Instagram Chief Confirms Sends Drive Algorithm Rankings

Leave a Comment / Instagram / By

Adam Mosseri, the head of Instagram, has recently highlighted the importance of “sends per reach” in determining the visibility of content on the platform. The metric measures how often users share posts via direct messages (DMs), and Mosseri has increasingly emphasised its significance in various discussions and interviews. The focus on send rates reflects Instagram’s …

Instagram Chief Confirms Sends Drive Algorithm Rankings Read More »

ChatGPT Is Prepping A Next-Generation Search Engine

Leave a Comment / AI / By

The tech world is abuzz with the rumoured development of a new search engine by OpenAI. This potential game-changer, confirmed by The Atlantic’s CEO Nicholas Thompson, could significantly disrupt the current search paradigm dominated by Google. The implications of such a development are far-reaching, impacting both large and small publishers, as well as the broader …

ChatGPT Is Prepping A Next-Generation Search Engine Read More »

Google Analytics 4 Introduces New AI-Powered Insights

Leave a Comment / Google / By

Following the recent sunsetting of Universal Analytics (UA) on 1st July, Google has begun the roll out of new features and improvements for Google Analytics 4 (GA4). Google’s latest enhancements aim to give marketers deeper insights and tools for cross- channel measurement and budget optimisation. AI-Powered Insights One of the most significant advancements in GA4 …

Google Analytics 4 Introduces New AI-Powered Insights Read More »

[NEW STUDY] Over Half of Google Searches Drive No Clicks

Leave a Comment / Google / By

If you’ve noticed that your Google search traffic has slowly trended down over the past 5-10 years, you’re not alone. For some time, various studies have abounded on the rise of “zero-click” searches. A zero-click search occurs when a user does not click on any of the search results. According to recent data from a …

[NEW STUDY] Over Half of Google Searches Drive No Clicks Read More »

YouTube Shorts adds TikTok & Instagram-Style Design Tools

Leave a Comment / YouTube / By

In a bid to keep up with competitors and enhance user experience, YouTube has introduced several new features for Shorts. These updates aim to simplify the creation process, add new creative tools, and improve overall accessibility and engagement. Launched in 2020, YouTube Shorts has quickly taken the world of short-form video by storm. As of …

YouTube Shorts adds TikTok & Instagram-Style Design Tools Read More »

LinkedIn Launches Sponsored Newsletters

Leave a Comment / SMK Post / By

LinkedIn’s expanding its sponsored articles ad option to sponsored newsletters, providing another way for brands to generate leads from their LinkedIn content. The expansion comes at a time when LinkedIn newsletters are seeing significant growth in the app, making it a valuable consideration for getting your brand in front of more people within your sector. …

LinkedIn Launches Sponsored Newsletters Read More »