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August 2024

Instagram Trials Grid Overhaul: The Rise of Vertical Posts

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Instagram, once synonymous with its iconic square images, might soon look drastically different. The platform is testing a significant change to profile pages, which could see the traditional square grid morph into vertical rectangles. This shift aligns with the growing trend of vertical content, especially as Instagram continues to prioritise video formats like Reels. But …

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AI Powers 39% of Social Media Marketing Content

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As generative AI (GenAI) continues to advance, it is becoming an increasingly integral part of social media marketing strategies worldwide. Businesses across the globe are rapidly adopting GenAI to enhance their social media content, with countries like Australia leading the way. However, this trend is not confined to Australia alone—regions such as North America, Europe, …

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[NEW STUDY] Meta Ads Benchmarks 2024

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As we approach the business end of 2024, a new industry report from Wordstream offers useful insight for organisations wanting to benchmark their Meta Ads performance. Grasping these trends and benchmarks is crucial for advertisers aiming to refine their digital marketing strategies. By understanding how various industries perform on platforms like Meta, businesses can make …

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[NEW STUDY] How Kids and Teens Are Shaping Social Media

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In an increasingly digital world, children are coming online at younger ages, engaging with apps and devices that offer a myriad of opportunities for learning, connection, and entertainment. However, recent data highlights some concerning trends regarding the apps children are accessing and the potential risks associated with them. A comprehensive survey by Qustodio, a parental …

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Google’s AI Overviews Get a Global Expansion and Enhanced Link Options

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Google is stepping up its search game with the expansion of AI Overviews, a feature that provides detailed, AI-generated summaries directly within search results. Launched in May, these overviews are designed to streamline the search process by offering quick insights and links to relevant sources. With new updates and broader access, AI Overviews are becoming …

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Meta Expands Ad Attribution with GA4 Integration

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Meta is set to implement a major overhaul in its approach to ad campaign measurement and optimisation, aimed at delivering more tailored results for advertisers. Damian Wandler & Fred Leach, Product Management, Meta, August 2024 “Every business is unique in what they value most, which is why we offer different ways for them to optimize …

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Google Unveils Updates to Google Trends for Businesses

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Google has recently updated its “Trending Now” tool, part of the Google Trends platform, offering a more dynamic way to track and leverage emerging search trends for marketing. The latest upgrade brings a range of benefits for businesses aiming to maximise relevancy in their communications across social media, search and beyond. Overview of Google’s “Trending …

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TikTok & Amazon Partner On In-App Shopping

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Amazon is expanding its presence in social shopping by enabling users to make purchases directly within Pinterest and TikTok, building on its existing partnerships with Meta and Snapchat. Amazon’s latest partnerships with TikTok and Pinterest in the US represent a significant step forward in the integration of social media and online shopping, providing users with …

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Instagram “Views” Now Primary KPI For Content

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Instagram is shifting its focus from traditional metrics like followers and likes to a new primary metric: views. This change, which has been in the works for months, reflects a broader transformation in how Instagram’s algorithms and user behaviour interact, with significant implications for content creators. The Shift To Views Instagram has long been a …

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Google Introduces New AI-Powered Creative Tools

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Google has unveiled new AI-powered tools designed to enhance creative campaign performance for advertisers. First mooted at Google Marketing Live in May, the new design tools enable advertisers to remove, add, and replace objects within images, offering significant creative flexibility. These features are now available globally in English to all advertisers, with more languages coming …

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