Google is making notable changes to how ads appear in Search results, as it continues to balance commercial intent with user experience. The platform is rolling out a redesigned format for sponsored content, giving users more transparency and, for the first time, a new level of control over whether they even see ads at all. […]
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Social media posting volumes are exploding, as platforms increasingly reward consistency and frequency over sporadic high-effort content. Across TikTok, Instagram, and LinkedIn, the data is clear: posting more often gives brands and creators more opportunities to reach wider audiences, surface in algorithmic feeds, and tap into fleeting trends. What once felt like overposting is quickly
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The past year has seen an explosion in AI-powered search experiences, with ChatGPT emerging as the clear leader among large language models (LLMs) directing traffic to online retailers. But does this traffic convert? Not quite yet. According to a major new study, ChatGPT is gaining ground in e-commerce referrals, but Google’s organic and paid search
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ChatGPT has entered the ecommerce space. OpenAI’s new Instant Checkout feature allows users in the United States to discover and buy products directly within the chat interface. This marks the beginning of what OpenAI calls agentic commerce, a new approach where AI agents move beyond recommendations to enable transactions. For marketers and ecommerce leaders, this
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Meta has taken a significant step in turning WhatsApp into a stronger ad platform by combining full-screen Status ads with click-to-message functionality. This latest move is designed to help brands ignite more personal conversations with users directly through WhatsApp, blending the scale of Meta’s ad network with the intimacy of direct messaging. Here’s what senior
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Google Analytics has rolled out a new update that lets advertisers automatically import ad cost data from Meta and TikTok, providing a unified, real-time view of cross-channel performance. For anyone managing campaigns across multiple platforms, this is a practical and overdue upgrade. The new integrations mean no more manual uploads or third-party connectors. Instead, marketers
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OpenAI’s new AI video creation app, Sora, has rocketed past 1 million downloads in under five days, according to the project’s head, Bill Peebles. That level of early momentum is impressive on its own, but even more so considering Sora is an invite-only release and currently limited to just two markets: the US and Canada.
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Meta has introduced a broad range of AI-driven updates aimed at improving creative production, personalisation, and performance across its platforms. Announced during Advertising Week 2025 and at Meta’s Brand Building Summit, the new tools and experiences promise to make advertising more efficient and immersive, while helping businesses of all sizes use AI with fewer barriers
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LinkedIn has launched a new tool designed to give B2B marketers deeper insight into campaign performance and stronger proof of ROI. The Company Intelligence API allows advertisers to connect LinkedIn engagement data directly to their CRM, providing a clearer view of how on-platform activity translates into pipeline and revenue. For B2B marketers navigating complex buying
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OpenAI, in collaboration with Harvard economist David Deming, has released the most comprehensive study to date on how people use ChatGPT. Based on 1.5 million anonymised consumer conversations, the research reveals that ChatGPT is no longer the preserve of early adopters or knowledge workers. Instead, it is becoming an everyday tool for a growing global
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