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DIGITAL MARKETING NEWS

October 2025

Google Expands AI Mode Search Across Australia

Google has launched its most advanced search experience in Australia, with AI Mode now live in English for users across the country. First introduced in the United States earlier this year, AI Mode is rolling out to more than 40 countries as Google accelerates its shift towards generative AI-powered search. This marks a significant moment […]

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YouTube Dominates AI Search Results With 200x Advantage

YouTube may be one of the best-kept secrets for unlocking AI search visibility. As generative AI reshapes how users discover and consume information, new data from BrightEdge reveals that YouTube is not just part of the mix, it’s leading it by an extraordinary margin. BrightEdge’s latest research shows YouTube is cited in AI-generated results 200

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