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DIGITAL MARKETING NEWS

February 2026

OpenAI Begins Testing Ads Inside ChatGPT

Leave a Comment / Ads, AI, ChatGPT /

For the past two years, marketers have treated ChatGPT as an emerging discovery surface, experimenting with how generative AI interprets brands, categories, and intent. That phase is now moving into a more commercial reality. OpenAI has confirmed that advertising will begin testing inside ChatGPT in the U.S., signalling the platform’s shift toward a monetised model. […]

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[STUDY] LinkedIn Signals People Led B2B Shift

Leave a Comment / Influencers, LinkedIn /

LinkedIn has shared new insights into how B2B marketing is evolving, with a clear emphasis on trust, credibility, and human connection. The findings bring together several trends that have been emerging over recent years and position people-powered thought leadership as a central driver of B2B performance heading into 2026. While video adoption, full-funnel events, improved

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