Meta has launched a new AI-powered video editing feature that lets users reimagine short video clips using a library of preset visual prompts. Now available through Instagram’s Edits app, the Meta AI app and Meta.AI, the tool, called Restyle, can alter a subject’s clothing, environment, lighting and overall mood with a single tap. On the surface, […]
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As generative AI continues to reshape how people interact with search engines, marketers are re-evaluating their approach to paid search. With user queries becoming more conversational, contextual, and complex, Google has responded with the global rollout of AI Max for Search campaigns — a feature set designed to help advertisers stay visible and relevant in
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LinkedIn has officially launched its new Premium Company Pages, targeting small and medium-sized businesses (SMBs) to boost their in-app presence and, consequently, LinkedIn’s subscription revenue. This expanded business profile offering introduces a variety of features designed to enhance brand visibility and engagement on the platform. Enhanced Lead Generation Tools One of the standout features is
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Google’s parent company, Alphabet, is reportedly exploring a significant acquisition of HubSpot, the well-known U.S. marketing software maker with a market value of $35 billion. If realised, this potential deal would be Google’s largest acquisition to date and could significantly bolster its position against Microsoft in offering cloud-based applications to businesses. Strategic Expansion into Customer
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Meta has turbocharged its role in the generative AI sector by introducing its new AI assistant, Meta AI, which is now integrated into its popular apps, including Facebook, Instagram, WhatsApp, and Messenger. Meta AI Paves Way For New Search Play Utilising the sophisticated Llama 3 model, this integration enables real-time interactive capabilities directly via the
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What is TikTok’s Attribution Analytics? TikTok’s new Attribution Analytics could prove to be a delight for social media marketers as it’ll give them more insight into the performance of TikTok ads, which should lead to better decision making. How does it work? Attribution Analytics is a first-party management solution that can be accessed within TikTok
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Well, it’s official: the AI arms race has well and truly begun. To many outsiders, it seems like Chat GPT has leaped ahead of traditional internet giants such as Google, Meta and Apple with its AI technology. Not true, says Meta CTO Andrew Bosworth. How is Meta looking to bring generative AI to ads? Bosworth
Meta Expects Ad Building Generative AI Tools To Launch In 2023 Read More »
