The integration of AI into Google Search is rapidly transforming online discovery. Google’s announcement at Google I/O this week about the roll-out of AI Overviews to all US-based searchers marks a significant milestone in this evolution. By the end of the year, this feature will be available to over a billion users globally. As we …
Google Turns SEO On Its Head With New AI Overviews Read More »
Meta is expanding its Verification for Business subscription package, introducing three new tiers. The expansion introduces new elements and higher-priced tiers designed to cater to a broader range of business needs. The updated tiers aim to offer more flexibility and advanced features, ensuring businesses can enhance their credibility and engagement on Meta’s platforms. Meta Newsroom …
Meta Adds 3 New Levels To Business Verification Subscription Packages Read More »
After almost a decade on the sidelines, LinkedIn is rapidly becoming a priority platform for many organisations, according to a recent Social Insider study. The 2024 LinkedIn Benchmarks Study has unveiled some useful trends for communicators, notably a significant 44% year-on-year increase in engagement rates. The benchmark focuses on Pages with between 1,000 and 1 …
Meta is expanding its suite of creative tools with the introduction of more sophisticated generative AI capabilities for ads. The latest enhancements include advanced text and image generation, creative expansion, text overlays, and a centralised hub of AI tools within Ads Manager, among other features. This upgrade aims to provide advertisers with more dynamic and …
Meta Releases Advanced Generative AI Capabilities For Ad Creation Read More »
Instagram has recently updated its approach to how hashtags influence discovery on the platform, marking a shift from showing a “Top Posts” feed to broadening user access to a more comprehensive search results page. The change mirrors the user experience in the Explore section, where various elements such as profiles, audio, places, and Reels related …
Instagram Updates Hashtag Functionality Offering Discovery Boost Read More »
Meta has recently updated its lead generation guidelines, providing marketers with a suite of advanced practices to enhance the effectiveness of their campaigns on its platforms. These recommendations leverage the latest in AI technology and strategic integrations to optimise both targeting and customer engagement. Let’s explore these practices and understand the tools and strategies businesses …
Meta Unveils Enhanced Lead Generation Guidelines to Bolster Campaign Effectiveness Read More »
Threads, Meta’s Twitter-like social media app, continues to show remarkable growth and is making significant strides in the competitive social media landscape. Since its launch, Threads has piggybacked Instagram to rapidly gain users, achieving an impressive milestone of 150 million monthly active users (MAUs), as reported by Meta in April. Mark Zuckerberg, April 2024 “Threads …
Instagram Threads Tops 150m Users, Ads To Launch In 2024 Read More »
Google has announced another postponement in the removal of third-party cookies from its Chrome browser, marking the third delay since the initial announcement. Google’s decision comes amid ongoing regulatory reviews and feedback from various industry stakeholders, emphasising the complexity of transitioning away from a technology deeply embedded in digital advertising practices. What Role Do Cookies …
LinkedIn is looking to follow Meta’s lead as it begins testing a new subscription-based service tailored for businesses. The new initiative, dubbed LinkedIn Premium Company Pages, is gradually being rolled out and offers an array of advanced features designed to enhance visibility and interaction on the platform. At a starting price of approximately $99 per …
LinkedIn Trials Premium Company Page Business Subscription Read More »
Google has recently enhanced its creative tools by integrating generative AI into its Demand Gen campaigns. This new feature offers advertisers sophisticated tools to create custom visuals directly within the ad setup, which could potentially change how brands engage with audiences across Google’s extensive advertising platforms. Understanding Google’s Demand Generation Campaigns Google’s Demand Gen campaigns …