Google’s new Demand Gen and Video View campaigns will give advertisers extra ways to use AI for asset creation and ad targeting – and will make it easier for marketers to connect with consumers and drive intent from mid-funnel to purchase. Demand Gen does a lot of the creative heavy lifting for marketers by automatically …
After the success of its February 2023 launch, Instagram has expanded its Broadcast channels to creators across the globe. Broadcast channels let creators and brands talk directly to their audience via posts in a messenger-like platform. Followers can react to content and participate in polls, but they can’t message back, which Meta describes as a …
Meta is adding tools to Whatsapp Business that will help businesses connect with customers more efficiently. One of these tools allows brands to launch Facebook and Instagram ads without needing an account – all that’s required is an email address and a way to pay for the adverts. WhatsApp “When people click on an ad, …
Reels now account for more than 50% of the time people spend on Facebook and Instagram, while the short-form videos are being re-shared at a rate of 2 billion per day – a number that has doubled over the past six months. Reels consumption doubling In fact, Reels have become so important that marketers are …
Meta Expands Instagram Reels Ads & Tests Music Optimisation Read More »
For marketers looking for new ways to connect with their audience on LinkedIn, there is some good news on the way! LinkedIn is making its Thought Leader Ads and Conversation Ads more widely available from July. Both ads should help brands to help make more human connections with an audience; Conversion Ads prompt users to …
LinkedIn Expands Thought Leadership; Conversation Ads Read More »
Marketers are being forced to find different ways to advertise due to privacy regulations phasing out data tracking elements such as cookies. Cookies are (or were) great because they allowed marketers to retarget audiences, but that’s all changing – as a new report from Accenture has highlighted. The report is put together using research on …
[NEW REPORT] Accenture Explores Impact Of Privacy Changes On Marketing Read More »
Meta has released its ‘Performance 5’ framework to help advertisers get the most out of their campaigns. Alvin Bowles, Vice President Americas, Facebook “The Performance 5 framework is based on five actionable best practices that increase your performance when using our ads products.” The framework will help advertisers take advantage of new ad formats and …
Meta Reveals New “Performance Five” Optimisation Best Practices Read More »
Is no platform safe from Meta’s army of clone technicians? Not content with copying TikTok’s recipe for success, Meta has told a ‘select group of creators’ that it will be launching a Twitter clone this year. The app will be stand-alone but will feature some integration with Instagram, TechCrunch revealed. It doesn’t have a name …
Instagram’s New Twitter Clone Expected to Launch Soon Read More »
TikTok has announced Open Applications; a way for brands to put upcoming campaigns to tender and have interested creators respond to them in the app. TikTok has been developing the program since February and now it’s available to all businesses. TikTok for Business “To make it easier than ever for brands and creators to find …
TikTok Announces New Brand Engagement Options For Influencer Marketing Read More »
Head of Instagram Adam Mosseri has published a new overview of how ranking algorithms work which could help marketers understand how to optimise reach and performance across Instagram. Different strokes for different folks The first thing that social media managers need to understand is that there isn’t one, grand omnipotent algorithm. Instagram consists of a …
Instagram Chief Explains Latest Algorithm Rankings Read More »