1st July Sees Gmail Ads Absorbed Into Discovery Campaigns Gmail Ads are a-changin, and the manner of their change has the potential to frustrate brands and marketers who enjoyed using them as a standalone ad type. Gmail Ad targeting will from 1st July only be available as a placement within the recently launched (ish) Discovery …
TikTok Monthly Usage Doubled In 2020 One of the most high profile social media product releases of 2020 was Instagram Reels, launched in an attempt from Instagram to sustain market share given the rise of TikTok. However, according to recent reports, it doesn't appear to have done much good, as TikTok usage eclipses Instagram by …
WordPress Announces Web Dev Service Competing With Squarespace WordPress has announced the launch of its new website building service called Built By WordPress.com. WordPress is perhaps the world’s most popular website content management system (CMS), with 39% of the Internet powered by their service. It’s so popular that agencies and freelancers have made careers for …
Pages Redesign Looks To Ease Management New Year, New Facebook Page. However, 2021 sees another redesign and more fundamental shifts, with the culling of Facebook Likes. Page Followers are now the new priority, but it had been going that way for a few years anyway. Likes was never a true reflection of the reach and …
New Product Pages Offer Upside For Both B2B & B2C LinkedIn unveiled a pre-Christmas treat for marketers as it announced Product Pages on the 15th of December. Product Pages are a new offering from the social media platform. LinkedIn explains more, through their Product Marketing Manager Ryan MacInnis. Ryan MacInnis, Product Marketing Manager, LinkedIn. “(It’s) …
Short Form Video Comes To Search 2020 was a massive year for short-form video, with juggernaut TikTok proving, without doubt, the love that users have for irreverent snippets. One can only imagine the founders of Vine, must feel like Will Smith, after turning down The Matrix, to shoot Wild Wild West. 2021 looks set to …
Marketers Bemoan Rising Costs & Glitches Galore Sadly, the Great Facebook ad boycott of 2020, achieved little. Both, in terms of driving meaningful changes from Facebook related to hate speech and secondly scaring advertisers off platform, beyond the original July window. However, according to reports from Digiday, growing frustration from marketers related to buggy interfaces, …
New Community Feed Offers Free Reach For 2021 Over the past 24 months, Google has been quietly but steadily building out the feature set of Google Maps. With its kick-ass mapping service evolving from a handy free route-finder to an effective marketing and communications channel for organisations large and small. Following the release of its …
Facebook Looks To Provide A Unified Customer View Facebook has acquired Kustomer, a company that aims to provide customer service agents with the tools to do their job more effectively. The Wall Street Journal reported that Facebook spent $1 billion on Kustomer, which uses data to provide customer service agents with a complete picture of …
Facebook Moves Into CRM, Following Kustomer Acquisition Read More »
YouTube Explains Impact Of Subscribers, Engagement, Views & More For the second time in a matter of weeks, YouTube has opened up and explained how the internal ranking algorithm works. YouTube’s machine learning algorithm was implemented in 2016 but remained somewhat of a black box for marketers and creators alike. Given that around 70% of …