Meta is testing promotional ads; a format designed to make it easier for brands to run promotions on Facebook. According to a study in the UK by YouGov, 85% of shoppers seek out promotions or offers before making a purchase. That means there are a lot of folks out there who could be tempted to […]
Meta Tests New Promotional Offers In Ads & Expands Lead Gen Campaigns Read More »
Meta has announced that augmented reality (AR) is coming to Reels Ads and Facebook Stories. Facebook’s parent company broke the news at IAB’s NewFront 2023 and said the update will provide “new ways for advertisers to reach customers, increase campaign performance, and measure results with Reels.” A study by Meta showed that AR ads outperformed
Meta Announces New Video & Augmented Reality Ads Read More »
TikTok has launched a new ad product that will let marketers place advertisements directly after content from “premium publishers.” Pulse Premiere – more value for money It’s called Pulse Premiere and it’s designed to help marketers bag the biggest bang for their buck in a brand-safe space. Plus, new additions to Pulse allow advertisers to
TikTok Launches “Pulse Premiere” Linking Brands & Premium Content Read More »
Google has unveiled new generative AI capabilities in Search, which it calls Search Generative Experience (SGE). According to head honchos at the company, SGE will allow users to get the information they need faster and easier. Elizabeth Reid, Vice President & GM, Search, via Google “Let’s take a question like “what’s better for a family
How does Google plan to Supercharge Search with generative AI Read More »
Meta has rebranded Branded Content Ads as Partnership Ads and has shared fresh ways for brands and creators to work together on advertising. Branded content is content that the creator has been compensated for in some way. Creators must tag their business partner or brand when posting branded content, including when products or services have
Meta Rebrands; Expands Branded Content Offering Read More »
You know when you see an account that directs you to its ‘link in bio’ and you find a third-party solution via Linktree or another provider? Yeah, well those days could be under threat thanks to Instagram’s latest change. Native solution That’s because the platform is rolling out a feature that lets users add up
Instagram Now Allows 5 “Links In Bio” Read More »
Google is set to introduce a new feature on Gmail that will display a blue checkmark beside the names of certain senders to confirm their identity. The checkmarks will be automatically applied to businesses that have implemented Gmail’s existing Brand Indicators for Message Identification (BIMI) functionality. Launched in 2021, the BIMI feature mandates senders to
Google Announces Verified Gmail “Blue Ticks” For Email Marketers Read More »
RivalIQ has released its 2023 TikTok Benchmark Report that analyses metrics such as engagement rates, hashtags, mentions, posting frequencies and more to provide marketing managers with data to compare how their efforts are doing vs other brands. TikTok Videos per Week The average brand posted about eight times a month. However, the top 20% most
[NEW REPORT] TikTok Engagement Now 12x Instagram Read More »
Amid the boom in retail media, Meta has expanded its retail marketing offering to reach more customers and sell more products. According to a report from WARC Media and GroupM, total search advertising spend is projected to reach $US350.4bn this year, with $US93.8bn coming from retail media, which accounts for 26.8% of the total spend.
Meta Expands Retail Marketing Offering, As Retail Media Booms Read More »
LinkedIn differs from other social media networks in many respects, but not one: video gets the highest engagement rates on the platform. That’s good information for marketers to have – but you know what’s even better? Knowing the specifics that drive engagement and interaction. With that in mind, it is pretty handy that VidMob and
[NEW STUDY] How To Create High-Performing LinkedIn Video Ads Read More »