Canadian Club Australia takes their ‘Over beer?’ motif to silly new heights with ‘Beer Fairies’, a campaign using Facebook to gather recruits for a war against loathsome, beer-swilling oafs.
Canadian Club Hunts for Beer Fairies on Facebook Read More »
The search giant adds social reports to Google Analytics.
Google starts listening to social Read More »
Martyn Thomas from Frank Media shares his best practice for brands getting social.
Social Media Necessities Read More »
Billed by Facebook as “a great way to drive new people to your business and engage customers”, a trial of the new Offers feature by Huon Bush Retreats has proved just how powerful the tool can be.
Huon Bush Retreats makes a powerful offer Read More »
Crafty brides and grooms have often turned to Etsy for hand-made finishing touches to their wedding outfits, gifts and décor. Now they can park their registry at Etsy too.
Touted as an Australian first, Kleenex Cottonelle Australia’s Pin to Make a Difference campaign harnesses Pinterest’s unique female appeal to get mums sharing eco-friendly tips.
Kleenex Cottonelle takes to Pinterest for an Aussie first Read More »
Blackberry has staged protests and sent mysterious letters in an activation campaign which is scheduled to be revealed on Monday.
Blackberry schedules a wake up call for Monday Read More »
SMK looks at how new technology and savvy PR made Barbie’s Dream Closet a reality.
Barbie opens her closet to her biggest fans Read More »
Yelp Director of Marketing Laura Nestler shares how the online review site and community combats trolls.
Facebook has launched a new ‘Offers’ feature allowing businesses to deliver deals directly to their brand’s page and to the News Feeds of their subscribed users.