Google’s rollout of AI Mode on 20 May marks a major shift in how people search online. It is not a full leap into large language models (LLMs), but it is the clearest move yet toward integrating generative AI into core search behaviour. The implications are significant, not just for users, but for advertisers navigating […]
Google AI Mode Reshapes Search Behaviour Read More »
Meta has unveiled a series of significant updates to its messaging and ad infrastructure, with a strong emphasis on WhatsApp. These enhancements are designed to streamline campaign management, deepen customer engagement, and future-proof brand communications in an increasingly AI-driven environment. Messaging Becomes a Priority At the heart of the announcement is Meta’s drive to make
Meta Expands Messaging Ads and AI Tools on WhatsApp Read More »
For all the promises about AI-powered search delivering higher-quality traffic, the data is painting a more nuanced picture. A new study from Ahrefs, analysing nearly 82,000 websites between May and June 2025, reveals a clear divergence in user behaviour between traditional search traffic and visits from AI platforms like ChatGPT, Perplexity, and Copilot. The findings
[NEW STUDY] AI Traffic Outperforms on Conversions Not Engagement Read More »
Meta is expanding the availability of Opportunity Score in Ads Manager, providing advertisers with a straightforward way to optimise campaign set-up and adopt proven performance recommendations. Now available globally, the tool offers a simple framework to improve efficiency and reduce costs across Meta campaigns. Opportunity Score provides a 0-100 rating that reflects how well a
Meta Expands Opportunity Score Globally Read More »
One year after the launch of Google’s AI Overviews, the search landscape has shifted dramatically. While impressions on Google are up more than 49% year on year, click-through rates have dropped by nearly 30%. For marketers and SEO leaders, this signals a structural change, not a temporary trend. BrightEdge’s latest study confirms that visibility no
Google CTR Drops as AI Overviews Dominate Read More »
Google is stepping up its AI game with the broader rollout of AI Mode in Search, offering users a more conversational, ChatGPT-style interface. Initially made available to a small group of testers in March via Google Labs, the tool is now being opened up to all Labs users in the US, with limited testing already
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Mark Zuckerberg is all-in on AI, and Meta’s roadmap makes that clear. Between the company’s expanding open-source LLM strategy, a billion-strong AI user base, and growing speculation about AI “friends” populating social feeds, Zuckerberg is painting a future where artificial intelligence doesn’t just support your experience—it is your experience. Recent interviews and developments point to
Meta Eyes AI as the Future of Social Interaction Read More »
Instagram has officially launched its new standalone video editing app, Edits, in a clear attempt to strengthen its hold on the creator economy and rival ByteDance’s CapCut. Designed with creators in mind, Edits consolidates a suite of professional-grade video production tools into one mobile platform. It streamlines the content creation workflow that many currently spread
Instagram Launches “Edits” to Rival CapCut Read More »
OpenAI has introduced a significant upgrade to ChatGPT’s search capabilities, aiming to reshape the way users discover and compare products online. This new functionality brings a personalised, ad-free shopping experience to the forefront, positioning ChatGPT as a powerful tool for ecommerce research. Personalised Product Discovery, Free from Ads The update is now available globally to
ChatGPT Adds Shopping, Expands Ecommerce Read More »
Elon Musk’s artificial intelligence firm xAI has acquired the social media platform X (formerly Twitter) in an all-stock deal valuing the platform at $33 billion. It is a strategic move that officially fuses two of Musk’s most high-profile ventures under a new holding entity, xAI Holdings Corp. The merger combines real-time social data with frontier
Elon Musk Merges X and xAI Read More »