Meta has introduced a broad range of AI-driven updates aimed at improving creative production, personalisation, and performance across its platforms. Announced during Advertising Week 2025 and at Meta’s Brand Building Summit, the new tools and experiences promise to make advertising more efficient and immersive, while helping businesses of all sizes use AI with fewer barriers […]
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OpenAI, in collaboration with Harvard economist David Deming, has released the most comprehensive study to date on how people use ChatGPT. Based on 1.5 million anonymised consumer conversations, the research reveals that ChatGPT is no longer the preserve of early adopters or knowledge workers. Instead, it is becoming an everyday tool for a growing global
[STUDY] ChatGPT Powers Work And Life Read More »
Google has launched its most advanced search experience in Australia, with AI Mode now live in English for users across the country. First introduced in the United States earlier this year, AI Mode is rolling out to more than 40 countries as Google accelerates its shift towards generative AI-powered search. This marks a significant moment
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YouTube may be one of the best-kept secrets for unlocking AI search visibility. As generative AI reshapes how users discover and consume information, new data from BrightEdge reveals that YouTube is not just part of the mix, it’s leading it by an extraordinary margin. BrightEdge’s latest research shows YouTube is cited in AI-generated results 200
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OpenAI has released a landmark study examining how people use ChatGPT and how that usage is changing over time. Drawing on a vast dataset of 1.5 million anonymised conversations from the past three years, the report is the most comprehensive look yet at how generative AI is being adopted globally and what that means for
ChatGPT Use Is Evolving Fast Read More »
Meta has announced a new partnership with AI startup Midjourney, marking a strategic step in its broader push to lead in artificial intelligence. This agreement will see Meta license Midjourney’s image and video generation technology, which is widely recognised for its aesthetic quality and creative output. For marketers, advertisers and platform users, the move signals
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Meta is accelerating its pivot to fully automated advertising, with sweeping changes to detailed targeting and exclusions that will impact campaign structure from January 2026. These updates are not optional. Advertisers still relying on manual targeting should act now to prepare for a future led by AI-powered automation. Meta’s AI-Led Advertising Vision Mark Zuckerberg’s earlier
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AI platforms are no longer a curiosity in the search landscape. They’re now a meaningful source of web traffic. According to new data from Previsible, first featured in Search Engine Land, traffic from large language model (LLM) platforms like ChatGPT, Perplexity, Gemini and Copilot has grown 527% in just five months. Some websites are now
ChatGPT Drives 527% Surge in AI Discovery Traffic Read More »
The ongoing rollout of Google’s AI Overviews has prompted intense debate among publishers, SEOs and advertisers. Critics claim the feature is eroding referral traffic from search, while Google insists the opposite is true, arguing that its AI-driven changes are generating more searches and better-quality clicks. The latest exchange between independent researchers and Google’s own data
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OpenAI has launched GPT-5, consolidating its previous specialist AI models into a single system capable of adapting speed, depth and tone on demand. For CMOs and corporate communications leaders, this is less about technical prowess and more about strategic control, delivering consistent, accurate and brand-aligned content generation at scale. From Fragmented Tools to One Adaptive
ChatGPT 5 Launches Read More »