For many in-house marketing and communications teams, Microsoft Copilot has become a default AI layer, largely due to its integration within Microsoft 365 and alignment with existing IT policies. It has already influenced how content is created. Drafting, ideation, and research have become faster. Execution, however, has remained more fragmented. Campaign messaging is developed in […]
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LinkedIn is becoming a far more strategic platform in an AI-driven discovery landscape. Recent updates highlight two converging shifts. Long-form articles are driving stronger engagement, while also playing a growing role in how AI chatbots source and cite information. Taken together, these trends signal a change in how marketers should approach content creation, distribution, and
LinkedIn Long-Form Boosts Visibility In AI Search Read More »
Meta has introduced a new Adaptive Ranking Model for ad delivery, aimed at improving performance while reducing the cost of reaching high value users. The update is already delivering measurable gains. Meta reports a 3% lift in conversions and a 5% increase in click-through rates on Instagram since rollout . More importantly, it reflects a
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OpenAI has expanded ChatGPT advertising beyond the US, with Australia among the first international markets to go live. The rollout marks a shift from early testing to broader scale, as the company builds a new advertising channel within its AI products. That expansion comes as ChatGPT usage continues to accelerate across markets. In Australia, usage
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LinkedIn has become the most cited domain for professional queries across major AI platforms, marking a significant shift in how expertise is surfaced in AI-generated answers. New data from Profound shows the platform surged from outside the top 20 to the top five most cited sources on ChatGPT in just three months, one of the
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New data from Ahrefs, spanning more than 74,000 websites, offers one of the clearest views yet of how traffic is shifting in the AI era. Nearly 90 million search visits have disappeared over the past nine months, a figure that immediately raises concerns about the future of organic discovery. However, the more important story sits
AI Traffic Fails To Replace Search Losses Read More »
Four weeks into OpenAI’s rollout of ads in ChatGPT, early data suggests a familiar pattern. Despite the shift in interface, user behaviour and advertiser strategy look strikingly similar to traditional search. New insights from Sensor Tower provide one of the first clear views into how ads are appearing within ChatGPT responses, and what that reveals
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AI platforms are rapidly becoming part of the discovery journey. Buyers are asking ChatGPT, Claude, and Google AI for recommendations across categories ranging from software and agencies to consumer products. As a result, AI visibility tracking is climbing the marketing agenda. The critical question is how reliably that visibility can be measured. New research from
[STUDY] AI Brand Tracking Isn’t Easy Read More »
Search is not just becoming more AI driven. Paid listings are taking up more of the results page and more of the clicks. Much of the recent debate has focused on AI Overviews and how generative answers are reshaping organic visibility. However, new data suggests a parallel shift that is just as commercially significant. Across
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Google Analytics is introducing two updates aimed at improving how marketers identify performance changes and manage paid media investment. AI powered Generated insights are now surfaced directly on the GA4 Home page, while a new cross channel budgeting feature is rolling out in beta. Both updates are designed to reduce the time required to interpret
Google Expands AI Insights In GA4 Read More »