Meta has launched its first AI-driven ad targeting program for businesses on WhatsApp, aiming to monetise the popular chat service, the company announced last week at its third annual Conversations conference held in Sao Paulo. CEO Mark Zuckerberg unveiled the new tools in a video showcased during the event. This announcement signifies a notable shift […]
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From its launch in 2016, TikTok has established itself as a global entertainment hub, now with over 1 billion users. It has set the pace for the wider industry and sparked online crazes and trends for everything from feta cheese to cranberry juice and Crocs. At its 4th annual TikTok World event this week, TikTok
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Meta has turbocharged its role in the generative AI sector by introducing its new AI assistant, Meta AI, which is now integrated into its popular apps, including Facebook, Instagram, WhatsApp, and Messenger. Meta AI Paves Way For New Search Play Utilising the sophisticated Llama 3 model, this integration enables real-time interactive capabilities directly via the
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Well, it’s official: the AI arms race has well and truly begun. To many outsiders, it seems like Chat GPT has leaped ahead of traditional internet giants such as Google, Meta and Apple with its AI technology. Not true, says Meta CTO Andrew Bosworth. How is Meta looking to bring generative AI to ads? Bosworth
Meta Expects Ad Building Generative AI Tools To Launch In 2023 Read More »