Google’s new app, Google Vids, is set to transform video content creation for businesses by making high-quality video production as accessible as writing a document or creating a slide deck. Part of the Google Workspace suite and powered by Gemini AI, Google Vids empowers marketing and communication teams to produce compelling, professional videos quickly—perfect for […]
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In the ever-evolving digital landscape, Meta is making a bold push into the AI-powered search engine space. Meta’s strategic pivot not only marks its intent to lessen its dependence on industry titans like Google and Microsoft but also positions it within a competitive field where the balance between content access and creator rights has become
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At Advertising Week 2024, Meta unveiled a significant expansion of its advertising toolkit, focusing on video-driven engagement and generative AI solutions. With video content now accounting for 60% of user time on Facebook and Instagram, these updates provide a robust pathway for brands to elevate their campaigns and capture consumer attention more effectively. The New
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OpenAI’s latest update to ChatGPT introduces integrated web search, marking a significant shift in AI-powered search. Initially available to ChatGPT Plus and Team subscribers, this feature offers real-time answers with clickable sources across categories like news, sports scores, stocks, weather, and maps. Users can access updated information within the ChatGPT interface, making it a streamlined alternative
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Meta’s latest development, “Movie Gen,” marks a fascinating step forward in AI-generated content, promising a new era in video creation, editing, and audio generation. Movie Gen enables users to create videos through simple text prompts, personalising them with their own images, and performing high-precision editing—all while aiming to revolutionise how creators, marketers, and everyday users
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Artificial Intelligence (AI) is quickly advancing beyond just conversational chatbots, and Anthropic’s new AI model, Claude 3.5, represents a significant leap in how businesses could harness this technology to automate complex workflows. The release of Claude 3.5 Sonnet and its sibling model, Claude 3.5 Haiku, introduces a game-changing feature called “Computer Use,” allowing AI to
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A new report from YouTube has shed light on the real world usage levels and applications of generative AI in the video creative process. The YouTube Future of Creativity report highlights the growing impact of generative AI (Gen AI), offering key insights into how this technology can benefit marketers. While platforms like YouTube are investing
[NEW STUDY] Video Gen AI Is Booming Read More »
Meta Connect 2024 revealed a comprehensive set of advancements last week aimed at enhancing the integration of artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) for businesses and users alike. Meta’s latest announcements focus on providing solutions that streamline customer engagement, boost productivity, and enable new ways to interact with technology. These tools
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Australia’s privacy regulations are evolving, and as marketing and communications professionals, understanding the implications of these changes is crucial. With new penalties, privacy torts, and expanded security demands, businesses must adapt to avoid reputational damage and legal penalties. This article explores the key changes, what they mean for marketers, and how to prepare for the
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Google is making a major shift in its video advertising landscape by merging its Video Action Campaigns (VAC) into the more versatile and AI-powered Demand Gen campaigns starting mid next year. The change comes as Google aims to enhance the advertising experience by offering a multi-format, automated approach that promises improved performance and broader reach.
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