[SMK] AI & Digital Marketing Capability Transformation
Meta is evolving its ad ecosystem around three areas: culture, creators, and AI. Recent updates across Reels, partnership ads, and generative tools show how these elements are becoming more tightly integrated, with implications for how brands plan, produce, and optimise social campaigns. Culture Is Now A Planning Input One of the more notable developments, highlighted […]
Meta Expands AI, Creator & Reels Ad Tools Read More »
For many in-house marketing and communications teams, Microsoft Copilot has become a default AI layer, largely due to its integration within Microsoft 365 and alignment with existing IT policies. It has already influenced how content is created. Drafting, ideation, and research have become faster. Execution, however, has remained more fragmented. Campaign messaging is developed in
Microsoft Pushes Copilot Into Brand Workflows Read More »
LinkedIn is becoming a far more strategic platform in an AI-driven discovery landscape. Recent updates highlight two converging shifts. Long-form articles are driving stronger engagement, while also playing a growing role in how AI chatbots source and cite information. Taken together, these trends signal a change in how marketers should approach content creation, distribution, and
LinkedIn Long-Form Boosts Visibility In AI Search Read More »
Meta has introduced a new Adaptive Ranking Model for ad delivery, aimed at improving performance while reducing the cost of reaching high value users. The update is already delivering measurable gains. Meta reports a 3% lift in conversions and a 5% increase in click-through rates on Instagram since rollout . More importantly, it reflects a
Meta Strengthens Ad Performance With AI Ranking Read More »
OpenAI has expanded ChatGPT advertising beyond the US, with Australia among the first international markets to go live. The rollout marks a shift from early testing to broader scale, as the company builds a new advertising channel within its AI products. That expansion comes as ChatGPT usage continues to accelerate across markets. In Australia, usage
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LinkedIn has become the most cited domain for professional queries across major AI platforms, marking a significant shift in how expertise is surfaced in AI-generated answers. New data from Profound shows the platform surged from outside the top 20 to the top five most cited sources on ChatGPT in just three months, one of the
[STUDY] LinkedIn Becomes Top Source In AI Answers Read More »
New data from Ahrefs, spanning more than 74,000 websites, offers one of the clearest views yet of how traffic is shifting in the AI era. Nearly 90 million search visits have disappeared over the past nine months, a figure that immediately raises concerns about the future of organic discovery. However, the more important story sits
AI Traffic Fails To Replace Search Losses Read More »
Four weeks into OpenAI’s rollout of ads in ChatGPT, early data suggests a familiar pattern. Despite the shift in interface, user behaviour and advertiser strategy look strikingly similar to traditional search. New insights from Sensor Tower provide one of the first clear views into how ads are appearing within ChatGPT responses, and what that reveals
ChatGPT Ads Highlight Early Search Trends Read More »
AI platforms are rapidly becoming part of the discovery journey. Buyers are asking ChatGPT, Claude, and Google AI for recommendations across categories ranging from software and agencies to consumer products. As a result, AI visibility tracking is climbing the marketing agenda. The critical question is how reliably that visibility can be measured. New research from
[STUDY] AI Brand Tracking Isn’t Easy Read More »
Search is not just becoming more AI driven. Paid listings are taking up more of the results page and more of the clicks. Much of the recent debate has focused on AI Overviews and how generative answers are reshaping organic visibility. However, new data suggests a parallel shift that is just as commercially significant. Across
Google Is Reshaping Paid And Organic Search Read More »