OpenAI is expanding ChatGPT advertising with new visual formats, additional brand safety controls and improved measurement capabilities, as it continues developing its advertising business. The new placements will allow advertisers to showcase products, services and experiences through imagery, initially appearing alongside images generated by ChatGPT users. Testing will begin later in October with a selected […]

ChatGPT Ads has reached a US$1 billion annualised revenue run rate less than 200 days after launch, giving OpenAI an advertising business of meaningful scale far sooner than many would have expected. The company says tens of thousands of advertisers are already using the platform, while self-service buying has now expanded across India, Europe, the

ChatGPT Ads have been live for six months. That is apparently long enough for people to start deciding whether they work. The available evidence suggests the answer is considerably less satisfying. Some early advertisers are reporting expensive clicks, limited engagement and virtually no conversions. Others claim ChatGPT is already generating qualified B2B leads at substantially

OpenAI is rapidly adding the campaign controls, audience tools and creative formats required to turn ChatGPT advertising from a limited experiment into a functioning media platform. Advertisers can now run conversion-optimised campaigns, use daily budgets, apply geographic controls, upload campaigns in bulk and connect customer lists through custom audiences. A refreshed static ad format gives