OpenAI has launched GPT-5, consolidating its previous specialist AI models into a single system capable of adapting speed, depth and tone on demand. For CMOs and corporate communications leaders, this is less about technical prowess and more about strategic control, delivering consistent, accurate and brand-aligned content generation at scale. From Fragmented Tools to One Adaptive […]
ChatGPT 5 Launches Read More »
Search behaviour is undergoing a quiet revolution. What was once a near-synonym for “Googling” is now a more complex, multi-platform experience shaped by intent, topic and audience. New data from Claneo, in partnership with Appinio, reveals how different demographics approach search in 2025, highlighting a marked shift toward AI tools and visual platforms. While traditional
[NEW STUDY] Gen Z Drives Shift Toward AI and Social Search Read More »
OpenAI has launched one of its most ambitious tools to date: ChatGPT Agent, a fully functional AI assistant designed to carry out complex, end-to-end tasks with minimal human input. More than just a chatbot, this new agent can plan, research, execute, and deliver results across both personal and professional domains. It represents a turning point
OpenAI Launches ChatGPT Agent For Complex Tasks Read More »
For all the promises about AI-powered search delivering higher-quality traffic, the data is painting a more nuanced picture. A new study from Ahrefs, analysing nearly 82,000 websites between May and June 2025, reveals a clear divergence in user behaviour between traditional search traffic and visits from AI platforms like ChatGPT, Perplexity, and Copilot. The findings
[NEW STUDY] AI Traffic Outperforms on Conversions Not Engagement Read More »
Generative AI is fundamentally changing how people search for and engage with online content. While Google remains the dominant force in search, ChatGPT is quickly carving out its own space, particularly among younger audiences and students. Recent research from Semrush, analysing more than 80 million lines of global clickstream data, shows how ChatGPT is not
ChatGPT Growing As Website Traffic Source Read More »