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“Freemium” and metered paywalls on the horizon for Facebook

Facebook is unveiling plans to allow users to subscribe to publications through a paywall platform called Instant Articles. Free versus pay In a bid to bring material directly to users, Facebook is experimenting with a process of presenting publications like The New York Times, the Wall Street Journal, The Economist, and the Washington Post among

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Facebook’s internet-beaming drone, Aquila, completes second trial run

Facebook’s solar-powered drone, designed to bring internet to remote areas, has operated and landed with flying colours.   Any landing you walk away from… Unlike Aquila’s maiden pilot run, the drone completed its test and this time without the crash landing. The goal is to create a collection of sun-powered drones, capable of remaining air-born

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Facebook adds “Find Wi-Fi” feature for all users

Facebook is rolling out its “Find Wi-Fi” feature globally, allowing users of both iOS and Android devices to find the Wi-Fi nearest their location. A divining rod for a new generation Last year, Facebook tested its “Find Wi-Fi” feature in select countries and only on iOS devices. The larger scale roll-out will be ideal for

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Facebook bolsters advertiser’s trust with new analytics tools

In an effort to quell advertisers’ concerns over utilising Facebook as a marketing platform, Facebook will be offering campaign metrics and additional info on a monthly basis. Baby steps to better business Facebook’s first initiative will be to include metrics regarding how many ad clicks generated increased traffic within a given site. Time spent on

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Facebook’s 20 most eye-catching phrases

Researchers have recently announced which tri-word phrases foster the most shares, Likes, and comments on Facebook. The perks of phrasing that works According to 100 million article headlines posted between March 1 and May 10 this year, the breakdown tracked which three-word phrases were most popular of Facebook headlines. At the top of the list, the most

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