In an effort to quell advertisers’ concerns over utilising Facebook as a marketing platform, Facebook will be offering campaign metrics and additional info on a monthly basis. Baby steps to better business Facebook’s first initiative will be to include metrics regarding how many ad clicks generated increased traffic within a given site. Time spent on […]

Researchers have recently announced which tri-word phrases foster the most shares, Likes, and comments on Facebook. The perks of phrasing that works According to 100 million article headlines posted between March 1 and May 10 this year, the breakdown tracked which three-word phrases were most popular of Facebook headlines. At the top of the list, the most

Facebook admins can now vet content to generate creator tags for brand partners and their affiliated posts. You can vouch for me The new update will affect the Page Rolls feature, giving admins more control over who connects to who, limiting spam and unwanted connections. Not only does this amp up control but it will

We use Hootsuite to manage all our social networks, but lately we've been unable to generate previews for the links we shrink as posts. Hootsuite are doing their best to identify the problem but, despite on-going investigations by their development team into the issue, it is persisting. Seeing is believing It has got to the

Facebook Messenger is now including the addition of live emojis, screenshots, filters, and masks for user video chats. Finally, you too can emote in real-time Have a hard time expressing emotions? Worry no more. FB Messenger will allow video participants to amplify four key emotions: surprise, anger, sadness, and of course, laughter. Though each will

Mark Zuckerberg recently announced the popular social media network has achieved its milestone of 2 billion average monthly users. We’re all “friends” on Facebook Back in September of 2012, Facebook sat at a comfortable 1 billion, a staggering achievement for any social media platform of the time. Zuckerberg, along with product director Mike Nowak and

Over several months Facebook has been testing a new way for Pages to use videos as cover images. Now the test is getting broader. Cover Girls Cover videos are uploaded in the same way as cover images. However the videos must be at least 20 seconds long, and no longer than 90 seconds. The videos

The recent testimony of FBI Director James Comey has sparked a renaissance in live news coverage across major affiliates, all through Facebook Live. Live like never before With 26 million live views total, the Sinclair Broadcast Group set unprecedented numbers with innovative coverage, all made possible through Facebook. NowThis garnered 1.5 million views on their