Agentic shopping has moved from theory to reality, and Google is making a decisive play to shape how it develops. A new wave of retail and advertising tools announced this month points to a future where AI agents handle discovery, evaluation and even checkout on behalf of consumers. For retailers and brands, the implications go […]
Google Rebuilds Checkout For AI Shopping Read More »
Apple has officially teamed up with Google in a landmark multi-year deal that puts Gemini AI models at the heart of its future AI strategy, including a long-awaited revamp of Siri. This agreement signals a major pivot for Apple, which is turning to an external partner to accelerate its foundation model development and expand its
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Google’s latest AI success story is not a productivity feature or a search upgrade, but a playful image tool with a curious name, Nano Banana. What started as a creative side feature in Google’s Gemini app has quickly turned into a viral phenomenon, driving millions of new users, particularly younger ones, into Google’s AI ecosystem.
Google’s Nano Banana AI App Fuels Growth Read More »
Google is making notable changes to how ads appear in Search results, as it continues to balance commercial intent with user experience. The platform is rolling out a redesigned format for sponsored content, giving users more transparency and, for the first time, a new level of control over whether they even see ads at all.
Google Ads Redesign Read More »
The past year has seen an explosion in AI-powered search experiences, with ChatGPT emerging as the clear leader among large language models (LLMs) directing traffic to online retailers. But does this traffic convert? Not quite yet. According to a major new study, ChatGPT is gaining ground in e-commerce referrals, but Google’s organic and paid search
[STUDY] How Does ChatGPT & LLM Traffic Convert? Read More »
Google Analytics has rolled out a new update that lets advertisers automatically import ad cost data from Meta and TikTok, providing a unified, real-time view of cross-channel performance. For anyone managing campaigns across multiple platforms, this is a practical and overdue upgrade. The new integrations mean no more manual uploads or third-party connectors. Instead, marketers
Google Analytics Integrates Meta Data Read More »
Google has launched its most advanced search experience in Australia, with AI Mode now live in English for users across the country. First introduced in the United States earlier this year, AI Mode is rolling out to more than 40 countries as Google accelerates its shift towards generative AI-powered search. This marks a significant moment
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The ongoing rollout of Google’s AI Overviews has prompted intense debate among publishers, SEOs and advertisers. Critics claim the feature is eroding referral traffic from search, while Google insists the opposite is true, arguing that its AI-driven changes are generating more searches and better-quality clicks. The latest exchange between independent researchers and Google’s own data
Google Defends AI Overviews Amid Traffic Concerns Read More »
Search marketers are facing a fundamental change in how Google delivers answers. The introduction of two distinct AI-powered search formats, AI Mode and AI Overviews, marks a shift from a single set of ranking rules to a dual-path system with very different behaviours. New data from enterprise SEO platform BrightEdge, first published by Search Engine
Google AI Search Splits Read More »
Search behaviour is undergoing a quiet revolution. What was once a near-synonym for “Googling” is now a more complex, multi-platform experience shaped by intent, topic and audience. New data from Claneo, in partnership with Appinio, reveals how different demographics approach search in 2025, highlighting a marked shift toward AI tools and visual platforms. While traditional
[NEW STUDY] Gen Z Drives Shift Toward AI and Social Search Read More »