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Google Upgrades AI-Generated Images For Ads

Google is rolling out a series of AI-driven updates to its Performance Max campaigns, bringing new capabilities designed to enhance creative assets, improve audience targeting, and optimise ad performance. These updates include: Improved AI-generated images, including depictions of human characters Asset-audience recommendations, helping advertisers choose the most effective visuals New asset testing capabilities, allowing brands […]

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[NEW STUDY] Google Organic & Paid Traffic Falls

The search landscape is shifting fast, and marketers can no longer rely on the same strategies that worked a year ago. Google’s AI Overviews (AIOs) are fundamentally altering how users interact with search results, leading to declining click-through rates (CTRs) for both organic and paid search. But Google isn’t operating in a vacuum. Rising competition

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Instagram & TikTok Surpass Google for Gen Z Shoppers

A fundamental shift is happening in how consumers discover products online. While older generations still rely on Google Search, Gen Z (18- to 27-year-olds) is turning to Instagram and TikTok as their primary sources for product discovery. According to GRIN’s latest report, The Power of Influence, Instagram leads with 30.4% of Gen Z respondents using

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“Google Must Sell Chrome To End Search Monopoly”, US Regulators

The United States Department of Justice (DOJ) is making headlines with its aggressive stance against Google’s alleged monopolistic practices. Central to this fight is a proposal to fundamentally restructure Google’s business operations, including a potential forced sale of the Chrome browser. This unprecedented move has sparked widespread debate, touching on issues of competition, user privacy,

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Google Vids Launches Powered By Gemini AI

Google’s new app, Google Vids, is set to transform video content creation for businesses by making high-quality video production as accessible as writing a document or creating a slide deck. Part of the Google Workspace suite and powered by Gemini AI, Google Vids empowers marketing and communication teams to produce compelling, professional videos quickly—perfect for

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Google Expands Store Ratings to AU, UK and More

In 2024, eCommerce is playing a bigger role than ever, with online shopping accounting for 20.1% of global retail sales, a percentage expected to rise to 22.6% by 2027​. The shift underscores the growing significance of customer trust and experience in influencing online purchasing decisions. Google has capitalised on this with its Store Ratings feature,

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[NEW STUDY] Navigating Digital Ad Bidding Strategies

In the world of PPC advertising, choosing the right bidding strategy can be the difference between success and wasted ad spend. With so many options and conflicting advice, it can be difficult for advertisers to know which path to take. Recent analysis from Optmyzr, an online ad software company, has highlighted the importance of selecting

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Google Introduces Advanced AI Features for Smarter Ads

At DMEXCO 2024, Google introduced a range of AI-powered updates to its Google Ads platform, designed to help advertisers better engage with their audiences and improve return on investment (ROI). These updates focus on expanding language support, offering enhanced creative controls, and providing deeper insights to optimise campaign performance. The overall goal is to make

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Marketers & Platforms Brace For AU Teen Social Media Ban

The Australian government is preparing to take a bold step by proposing a comprehensive ban that would prevent underage users from accessing social media. Prime Minister Anthony Albanese has referred to social media as a “scourge” on young Australians and is determined to introduce legislation by the end of the year. The move, although motivated

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Google Expands AI-Powered Demand Gen Campaigns

Google is making a major shift in its video advertising landscape by merging its Video Action Campaigns (VAC) into the more versatile and AI-powered Demand Gen campaigns starting mid next year. The change comes as Google aims to enhance the advertising experience by offering a multi-format, automated approach that promises improved performance and broader reach.

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