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“Google Must Sell Chrome To End Search Monopoly”, US Regulators

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The United States Department of Justice (DOJ) is making headlines with its aggressive stance against Google’s alleged monopolistic practices. Central to this fight is a proposal to fundamentally restructure Google’s business operations, including a potential forced sale of the Chrome browser. This unprecedented move has sparked widespread debate, touching on issues of competition, user privacy, …

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Google Vids Launches Powered By Gemini AI

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Google’s new app, Google Vids, is set to transform video content creation for businesses by making high-quality video production as accessible as writing a document or creating a slide deck. Part of the Google Workspace suite and powered by Gemini AI, Google Vids empowers marketing and communication teams to produce compelling, professional videos quickly—perfect for …

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Google Expands Store Ratings to AU, UK and More

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In 2024, eCommerce is playing a bigger role than ever, with online shopping accounting for 20.1% of global retail sales, a percentage expected to rise to 22.6% by 2027​. The shift underscores the growing significance of customer trust and experience in influencing online purchasing decisions. Google has capitalised on this with its Store Ratings feature, …

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[NEW STUDY] Navigating Digital Ad Bidding Strategies

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In the world of PPC advertising, choosing the right bidding strategy can be the difference between success and wasted ad spend. With so many options and conflicting advice, it can be difficult for advertisers to know which path to take. Recent analysis from Optmyzr, an online ad software company, has highlighted the importance of selecting …

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Google Introduces Advanced AI Features for Smarter Ads

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At DMEXCO 2024, Google introduced a range of AI-powered updates to its Google Ads platform, designed to help advertisers better engage with their audiences and improve return on investment (ROI). These updates focus on expanding language support, offering enhanced creative controls, and providing deeper insights to optimise campaign performance. The overall goal is to make …

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Marketers & Platforms Brace For AU Teen Social Media Ban

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The Australian government is preparing to take a bold step by proposing a comprehensive ban that would prevent underage users from accessing social media. Prime Minister Anthony Albanese has referred to social media as a “scourge” on young Australians and is determined to introduce legislation by the end of the year. The move, although motivated …

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Google Expands AI-Powered Demand Gen Campaigns

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Google is making a major shift in its video advertising landscape by merging its Video Action Campaigns (VAC) into the more versatile and AI-powered Demand Gen campaigns starting mid next year. The change comes as Google aims to enhance the advertising experience by offering a multi-format, automated approach that promises improved performance and broader reach. …

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Google Analytics 4 Launches New Benchmarking Tools

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Google Analytics 4 (GA4) just got a serious upgrade with its new benchmarking features, letting businesses size up their performance against industry rivals. The new functionality represents a major advancement for marketers and analysts, providing invaluable context that can help shape more informed strategic decisions. Benchmarking Unleashed: Your Secret Weapon in Analytics Benchmarking is a …

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Google Unveils Updates to Google Trends for Businesses

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Google has recently updated its “Trending Now” tool, part of the Google Trends platform, offering a more dynamic way to track and leverage emerging search trends for marketing. The latest upgrade brings a range of benefits for businesses aiming to maximise relevancy in their communications across social media, search and beyond. Overview of Google’s “Trending …

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Google Introduces New AI-Powered Creative Tools

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Google has unveiled new AI-powered tools designed to enhance creative campaign performance for advertisers. First mooted at Google Marketing Live in May, the new design tools enable advertisers to remove, add, and replace objects within images, offering significant creative flexibility. These features are now available globally in English to all advertisers, with more languages coming …

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