Google is making notable changes to how ads appear in Search results, as it continues to balance commercial intent with user experience. The platform is rolling out a redesigned format for sponsored content, giving users more transparency and, for the first time, a new level of control over whether they even see ads at all. […]
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The past year has seen an explosion in AI-powered search experiences, with ChatGPT emerging as the clear leader among large language models (LLMs) directing traffic to online retailers. But does this traffic convert? Not quite yet. According to a major new study, ChatGPT is gaining ground in e-commerce referrals, but Google’s organic and paid search
[STUDY] How Does ChatGPT & LLM Traffic Convert? Read More »
Google Analytics has rolled out a new update that lets advertisers automatically import ad cost data from Meta and TikTok, providing a unified, real-time view of cross-channel performance. For anyone managing campaigns across multiple platforms, this is a practical and overdue upgrade. The new integrations mean no more manual uploads or third-party connectors. Instead, marketers
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Google has launched its most advanced search experience in Australia, with AI Mode now live in English for users across the country. First introduced in the United States earlier this year, AI Mode is rolling out to more than 40 countries as Google accelerates its shift towards generative AI-powered search. This marks a significant moment
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The ongoing rollout of Google’s AI Overviews has prompted intense debate among publishers, SEOs and advertisers. Critics claim the feature is eroding referral traffic from search, while Google insists the opposite is true, arguing that its AI-driven changes are generating more searches and better-quality clicks. The latest exchange between independent researchers and Google’s own data
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Search marketers are facing a fundamental change in how Google delivers answers. The introduction of two distinct AI-powered search formats, AI Mode and AI Overviews, marks a shift from a single set of ranking rules to a dual-path system with very different behaviours. New data from enterprise SEO platform BrightEdge, first published by Search Engine
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Search behaviour is undergoing a quiet revolution. What was once a near-synonym for “Googling” is now a more complex, multi-platform experience shaped by intent, topic and audience. New data from Claneo, in partnership with Appinio, reveals how different demographics approach search in 2025, highlighting a marked shift toward AI tools and visual platforms. While traditional
[NEW STUDY] Gen Z Drives Shift Toward AI and Social Search Read More »
Google has introduced a new conversion metric for advertisers: Branded Searches. Quietly launched after being teased at Google Marketing Live 2025, this new feature allows marketers to measure how their upper-funnel campaigns spark brand interest across Google Search and YouTube. It’s a long-awaited capability that offers tangible insight into the awareness stage, traditionally one of
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Google’s rollout of AI Mode on 20 May marks a major shift in how people search online. It is not a full leap into large language models (LLMs), but it is the clearest move yet toward integrating generative AI into core search behaviour. The implications are significant, not just for users, but for advertisers navigating
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For all the promises about AI-powered search delivering higher-quality traffic, the data is painting a more nuanced picture. A new study from Ahrefs, analysing nearly 82,000 websites between May and June 2025, reveals a clear divergence in user behaviour between traditional search traffic and visits from AI platforms like ChatGPT, Perplexity, and Copilot. The findings
[NEW STUDY] AI Traffic Outperforms on Conversions Not Engagement Read More »