In a digital landscape dominated by video, YouTube continues to outpace platforms like Instagram and Facebook in both reach and engagement, especially among younger audiences. While TikTok has gained significant traction in short-form content, YouTube stands apart with its unique combination of short and long-form video, deeper user engagement and multi-format versatility. This positions it […]
Google Boosts YouTube Ad Options Read More »
Influencer marketing has become a key component of digital advertising, with brands increasingly turning to content creators to drive awareness and engagement. YouTube has been a significant player in this space, though it has historically focused more on ad placements rather than direct brand-creator collaborations. However, with the growing influence of short-form content and creator-led
Google Expands YouTube BrandConnect As Influencer Focus Grows Read More »
Google is rolling out a series of AI-driven updates to its Performance Max campaigns, bringing new capabilities designed to enhance creative assets, improve audience targeting, and optimise ad performance. These updates include: Improved AI-generated images, including depictions of human characters Asset-audience recommendations, helping advertisers choose the most effective visuals New asset testing capabilities, allowing brands
Google Upgrades AI-Generated Images For Ads Read More »
The search landscape is shifting fast, and marketers can no longer rely on the same strategies that worked a year ago. Google’s AI Overviews (AIOs) are fundamentally altering how users interact with search results, leading to declining click-through rates (CTRs) for both organic and paid search. But Google isn’t operating in a vacuum. Rising competition
[NEW STUDY] Google Organic & Paid Traffic Falls Read More »
A fundamental shift is happening in how consumers discover products online. While older generations still rely on Google Search, Gen Z (18- to 27-year-olds) is turning to Instagram and TikTok as their primary sources for product discovery. According to GRIN’s latest report, The Power of Influence, Instagram leads with 30.4% of Gen Z respondents using
Instagram & TikTok Surpass Google for Gen Z Shoppers Read More »
The United States Department of Justice (DOJ) is making headlines with its aggressive stance against Google’s alleged monopolistic practices. Central to this fight is a proposal to fundamentally restructure Google’s business operations, including a potential forced sale of the Chrome browser. This unprecedented move has sparked widespread debate, touching on issues of competition, user privacy,
“Google Must Sell Chrome To End Search Monopoly”, US Regulators Read More »
Google’s new app, Google Vids, is set to transform video content creation for businesses by making high-quality video production as accessible as writing a document or creating a slide deck. Part of the Google Workspace suite and powered by Gemini AI, Google Vids empowers marketing and communication teams to produce compelling, professional videos quickly—perfect for
Google Vids Launches Powered By Gemini AI Read More »
In 2024, eCommerce is playing a bigger role than ever, with online shopping accounting for 20.1% of global retail sales, a percentage expected to rise to 22.6% by 2027. The shift underscores the growing significance of customer trust and experience in influencing online purchasing decisions. Google has capitalised on this with its Store Ratings feature,
Google Expands Store Ratings to AU, UK and More Read More »
In the world of PPC advertising, choosing the right bidding strategy can be the difference between success and wasted ad spend. With so many options and conflicting advice, it can be difficult for advertisers to know which path to take. Recent analysis from Optmyzr, an online ad software company, has highlighted the importance of selecting
[NEW STUDY] Navigating Digital Ad Bidding Strategies Read More »
At DMEXCO 2024, Google introduced a range of AI-powered updates to its Google Ads platform, designed to help advertisers better engage with their audiences and improve return on investment (ROI). These updates focus on expanding language support, offering enhanced creative controls, and providing deeper insights to optimise campaign performance. The overall goal is to make
Google Introduces Advanced AI Features for Smarter Ads Read More »