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[NEW STUDY] AI Traffic Outperforms on Conversions Not Engagement

Leave a Comment / AI, ChatGPT, Google /

For all the promises about AI-powered search delivering higher-quality traffic, the data is painting a more nuanced picture. A new study from Ahrefs, analysing nearly 82,000 websites between May and June 2025, reveals a clear divergence in user behaviour between traditional search traffic and visits from AI platforms like ChatGPT, Perplexity, and Copilot. The findings […]

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Google CTR Drops as AI Overviews Dominate

Leave a Comment / AI, Google /

One year after the launch of Google’s AI Overviews, the search landscape has shifted dramatically. While impressions on Google are up more than 49% year on year, click-through rates have dropped by nearly 30%. For marketers and SEO leaders, this signals a structural change, not a temporary trend. BrightEdge’s latest study confirms that visibility no

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Google Boosts YouTube Ad Options

Leave a Comment / Ads, Google /

In a digital landscape dominated by video, YouTube continues to outpace platforms like Instagram and Facebook in both reach and engagement, especially among younger audiences. While TikTok has gained significant traction in short-form content, YouTube stands apart with its unique combination of short and long-form video, deeper user engagement and multi-format versatility. This positions it

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Google Expands YouTube BrandConnect As Influencer Focus Grows

Leave a Comment / Ads, Google, YouTube /

Influencer marketing has become a key component of digital advertising, with brands increasingly turning to content creators to drive awareness and engagement. YouTube has been a significant player in this space, though it has historically focused more on ad placements rather than direct brand-creator collaborations. However, with the growing influence of short-form content and creator-led

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Google Upgrades AI-Generated Images For Ads

Leave a Comment / Ads, AI, Google /

Google is rolling out a series of AI-driven updates to its Performance Max campaigns, bringing new capabilities designed to enhance creative assets, improve audience targeting, and optimise ad performance. These updates include: Improved AI-generated images, including depictions of human characters Asset-audience recommendations, helping advertisers choose the most effective visuals New asset testing capabilities, allowing brands

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[NEW STUDY] Google Organic & Paid Traffic Falls

Leave a Comment / Google, SMK Post /

The search landscape is shifting fast, and marketers can no longer rely on the same strategies that worked a year ago. Google’s AI Overviews (AIOs) are fundamentally altering how users interact with search results, leading to declining click-through rates (CTRs) for both organic and paid search. But Google isn’t operating in a vacuum. Rising competition

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Instagram & TikTok Surpass Google for Gen Z Shoppers

Leave a Comment / Google, Instagram, TikTok /

A fundamental shift is happening in how consumers discover products online. While older generations still rely on Google Search, Gen Z (18- to 27-year-olds) is turning to Instagram and TikTok as their primary sources for product discovery. According to GRIN’s latest report, The Power of Influence, Instagram leads with 30.4% of Gen Z respondents using

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“Google Must Sell Chrome To End Search Monopoly”, US Regulators

Leave a Comment / Google /

The United States Department of Justice (DOJ) is making headlines with its aggressive stance against Google’s alleged monopolistic practices. Central to this fight is a proposal to fundamentally restructure Google’s business operations, including a potential forced sale of the Chrome browser. This unprecedented move has sparked widespread debate, touching on issues of competition, user privacy,

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