[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Instagram

Instagram Shares Content Engagement Guide

In today’s Instagram landscape, marketers are playing for marginal gains. Organic visibility is tightening, competition is fierce, and attention is spread across multiple surfaces. To achieve meaningful results, brands can no longer rely on one or two familiar formats. Success now comes from executing across the full suite of placements. Reels, Stories, Feed Posts, Lives,

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Instagram Launches “Edits” to Rival CapCut

Instagram has officially launched its new standalone video editing app, Edits, in a clear attempt to strengthen its hold on the creator economy and rival ByteDance’s CapCut. Designed with creators in mind, Edits consolidates a suite of professional-grade video production tools into one mobile platform. It streamlines the content creation workflow that many currently spread

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Instagram Mulls Separate Reels App

Instagram is reportedly considering spinning off Reels into its own standalone app. According to The Information, Instagram head Adam Mosseri recently floated the idea with staff, suggesting that a dedicated Reels platform could be Meta’s latest strategy to take on TikTok directly. While no formal plans have been confirmed, the possibility raises some important questions

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Instagram Launches Testimonials For Partnership Ads

Instagram is expanding its Partnership Ads feature with a new element: Partnership Testimonials. This update allows brands to showcase creator endorsements in the comments section of sponsored posts, providing a quick and easy way for influencers to promote products. With 40% of Instagram users relying on creator recommendations when shopping, this new format has the

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Instagram & TikTok Surpass Google for Gen Z Shoppers

A fundamental shift is happening in how consumers discover products online. While older generations still rely on Google Search, Gen Z (18- to 27-year-olds) is turning to Instagram and TikTok as their primary sources for product discovery. According to GRIN’s latest report, The Power of Influence, Instagram leads with 30.4% of Gen Z respondents using

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