Instagram CEO Adam Mosseri has taken steps to address long-standing speculation regarding the platform’s treatment of sponsored content. In a recent update within his new educational series on Instagram, Mosseri debunked the myth that Instagram penalises posts tagged as sponsored. The CEO clarified that marking content as sponsored does not trigger any reach penalties or …
Looking to fine-tune your Instagram strategy and give your content a little extra push? Instagram chief Adam Mosseri recently shared some valuable tips in his weekly Q&A session on IG Stories that could help you do just that. While these insights might not revolutionise your reach overnight, they offer practical tweaks that can help boost …
Instagram Chief Outlines Content Optimisation Best Practices Read More »
Instagram is shifting its focus from traditional metrics like followers and likes to a new primary metric: views. This change, which has been in the works for months, reflects a broader transformation in how Instagram’s algorithms and user behaviour interact, with significant implications for content creators. The Shift To Views Instagram has long been a …
Adam Mosseri, the head of Instagram, has recently highlighted the importance of “sends per reach” in determining the visibility of content on the platform. The metric measures how often users share posts via direct messages (DMs), and Mosseri has increasingly emphasised its significance in various discussions and interviews. The focus on send rates reflects Instagram’s …
Instagram Chief Confirms Sends Drive Algorithm Rankings Read More »
At the Cannes Lions International Festival of Creativity this week, Meta has introduced a suite of AI-driven tools designed to enhance business growth, engagement on Threads, and unlock creativity. AI Chatbots on Messenger One of the highlights is the introduction of AI chat features on Messenger, built with Meta’s latest large language model, LLaMa 3. …
Instagram is currently testing a new advertising feature that has stirred significant controversy among its users. Traditionally, Instagram has allowed users to swipe or scroll past adverts that appear in their main feed, Stories, and Reels. However, this new feature, dubbed “ad break,” forces users to watch ads without the option to skip them, which …
Meta is expanding its Verification for Business subscription package, introducing three new tiers. The expansion introduces new elements and higher-priced tiers designed to cater to a broader range of business needs. The updated tiers aim to offer more flexibility and advanced features, ensuring businesses can enhance their credibility and engagement on Meta’s platforms. Meta Newsroom …
Meta Adds 3 New Levels To Business Verification Subscription Packages Read More »
Instagram has recently updated its approach to how hashtags influence discovery on the platform, marking a shift from showing a “Top Posts” feed to broadening user access to a more comprehensive search results page. The change mirrors the user experience in the Explore section, where various elements such as profiles, audio, places, and Reels related …
Instagram Updates Hashtag Functionality Offering Discovery Boost Read More »
Threads, Meta’s Twitter-like social media app, continues to show remarkable growth and is making significant strides in the competitive social media landscape. Since its launch, Threads has piggybacked Instagram to rapidly gain users, achieving an impressive milestone of 150 million monthly active users (MAUs), as reported by Meta in April. Mark Zuckerberg, April 2024 “Threads …
Instagram Threads Tops 150m Users, Ads To Launch In 2024 Read More »
Meta has announced plans to expand Instagram Creator Marketplace, which will give more brands the ability to search for suitable creators or influencers to work with on marketing campaigns. Instagram’s Creator Marketplace Creator Marketplace was launched in 2022 and initially let brands in the States search and connect with creators based on several criteria, such …
Meta Expands Instagram Creator Marketplace For Brands Read More »