Instagram Stories remain one of the most powerful engagement tools on the platform, but are they still an effective way to grow your audience? According to Instagram chief Adam Mosseri, Stories are not designed for discovery. Instead, they are a retention tool, helping brands and creators connect with their most engaged followers. So, how do

Instagram has once again shifted its approach to video content. After advising brands and creators to keep Reels under 90 seconds for better engagement, the platform is now actively promoting and recommending Reels up to three minutes long. This change reflects Instagram’s evolving strategy to compete with TikTok and adapt to shifting audience behaviours. For

Instagram has introduced a major update to its profile grid, replacing the familiar square thumbnails with vertical, rectangular images. This change reflects the growing dominance of vertical content on the platform, particularly Reels, and signals a shift in how users showcase their posts. While the update has drawn both praise and criticism, Instagram Chief Adam

Instagram is gearing up for significant changes in 2025, with a strategic focus on creativity, connection, and the integration of AI technology. Adam Mosseri, Head of Instagram, recently outlined the platform’s priorities, signalling opportunities for brands, marketers, and creators to adapt their strategies and capitalise on new features. These upcoming changes are designed to enhance

Instagram CEO Adam Mosseri has taken steps to address long-standing speculation regarding the platform’s treatment of sponsored content. In a recent update within his new educational series on Instagram, Mosseri debunked the myth that Instagram penalises posts tagged as sponsored. The CEO clarified that marking content as sponsored does not trigger any reach penalties or

Looking to fine-tune your Instagram strategy and give your content a little extra push? Instagram chief Adam Mosseri recently shared some valuable tips in his weekly Q&A session on IG Stories that could help you do just that. While these insights might not revolutionise your reach overnight, they offer practical tweaks that can help boost

Instagram is shifting its focus from traditional metrics like followers and likes to a new primary metric: views. This change, which has been in the works for months, reflects a broader transformation in how Instagram’s algorithms and user behaviour interact, with significant implications for content creators. The Shift To Views Instagram has long been a

Adam Mosseri, the head of Instagram, has recently highlighted the importance of “sends per reach” in determining the visibility of content on the platform. The metric measures how often users share posts via direct messages (DMs), and Mosseri has increasingly emphasised its significance in various discussions and interviews. The focus on send rates reflects Instagram’s