Things move quickly online, sometimes even faster on social. To help keep your head above water, Facebook has released best-practice guidelines for video advertising in the mobile era. Here’s the low down. Get in quick Just like TV isn’t a visual radio, mobile’s aren’t mini TVs. Users are in full control on mobile, determining what they want …
Perhaps getting sentimental in its old age, Facebook wants to get the kids together more often these days. Facebook recently tested unified notifications across Messenger and Instagram. Now it’s letting you place Messenger Ads on Instagram. Location, location This means you can now place ‘click to Messenger’ ads within Instagram. When a user clicks on the …
Instagram has recently been dabbling with feature called Archive. It appears the testing went well, and Archive is now available globally to all Instagrammers. Finders Keepers As the name implies, Archive is a place you can save photos and videos, in a separate part of the app. Tapping the “Three Dots” Button at the top …
Instagram has made it easier to share new types of content with your pals, all without missing an update. Share to Care dude First off, you can now send photos and videos to your friends without cropping. This means content can now be sent in its original format of portrait or landscape, instead of Instagram’s default …
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We all know beauty ambassadors, posts, and products are incredibly popular on Facebook and Instagram. Now a study from Facebook IQ drills down into beauty conversations across the platforms. Beauty and the Bestie The wonderfully titled Selfies and Snail Slime study from Facebook analysed the conversations of over 3500 female beauty shoppers across the UK, …
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Snapchat is engaged in a game of follow-the-leader at the moment. It releases a new feature, and if it’s a hit Instagram (and increasingly other platforms) mimic it. Often within months. Here’s the latest: World Lenses now being transferred into floating 3-D graphics. Zeitgeist? The new feature is being initially trialled by heavyweights Netflix, Dunkin’ …
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Since launching in August last year, Instagram Stories has been a runaway hit. Now the platform is testing Direct Response Ads within the popular feature. Click Here Now The ads span a range of call-to-actions, including sign-ups and app-installs. The functionality is (surprise, surprise) similar to what brands can already do with Snapchat Stories. Previously, …
While Facebook is the undisputed king of social, it’s no longer the chattiest. That mantle now belongs to Instagram. Conveniently for Facebook, it owns that platform too. Chatterbox New research from Socialbakers looked at 144 billion engagements across Facebook and Instagram. The results show that Facebook is now heavily weighted towards news. Indeed, media Pages …
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While Instagram might be cloning its most popular features at a breathtaking pace, it hasn't stopped Snapchat from rolling out new carrots for users. The latest: you can now create your own Geofilters more easily using a design studio. Geo-that While you’ve been able to mock up your own Geofilters for over a year, the …
If imitation is the sincerest form of flattery, Instagram really has a soft spot for Snapchat. The latest “Snapchat-inspired” update for Instagram: Location Stories. What a Story Location Stories, which collates multiple stories into a slideshow tagged with a location sticker, is now available on Instagram’s Explore page. The feature makes it easier to dive …