[SMK] AI & Digital Marketing Capability Transformation
Snapchat's latest AI driven feature lets users compile multiple snaps into an extended clip of their favourite musical performances. From Snap to clip Hot the heels of the Pokemon partnership that let Snapchatters Pickachu themselves, ‘Crowd Surf’ has the comparative feel of a feature with real longevity. Analysing if and when there are a bunch of
Snapchat uses AI to Crowd Surf concerts Read More »
No longer are Facebook Stories relegated to approved friends and family, now you can publicly share your Stories through public followers. We’ve never met, but this is my Story The Public setting found in your dashboard now offers the ability to enable another audience of followers to view your content. Allowing for the Public sharing
Facebook Stories goes public Read More »
Facebook is adding meta-data to all links appearing in the News Feed, and websites will have to make sure their pages are inline with the new criteria. Flipping through the pages In its ongoing quest to curtain clickbait, Facebook will be displaying page information in the form of meta-title, meat-description, and a list of the
Facebook wants to give your website a facelift Read More »
World-renowned travel publishers Lonely Planet are launching their second app—Trips. Internationally, it’s already getting buzz as Instagram for travel enthusiasts. Insta-similarity Much of Trips will be immediately familiar to Instagram users. As noted by TechCrunch, Trips lets users heart and share photos and videos. After they’ve set up their own profile, users can also follow
Lonely Planet App: Trips for sharing Read More »
On Blast Blog has produced an infographic to guide content creators with tools and strategies essential to the most popular social media platforms. There’s a post for that Curious what time of day is best to make a Facebook post? Blast Blog has you covered (1pm for most shares and 3pm for most likes, by
Social Media Teach Sheet Read More »
WhatsApp Status and Snapchat stories are passing big milestones on their respective apps. Tell me a story WhatsApp’s success has been a result of its multifaceted features, from voice and audio calls, to text messaging and encrypted file sharing, with 76% of its 1.3 billion monthly users returning daily. Mean while, Snapchat has been spurring
WhatsApp reaches 1 billion, Snapchat 250 million users Read More »
Do you love 'Gramming as much as the rest of us? Here are some marketing stats from most people's favourite social app. Instagram unveils the numbers According to a recent report released by eMarketer, Instagram now boasts over 500 million active monthly users with 40 billion photos shared in today. Every day on Instagram 95
Instagram’s latest Stats Read More »
Amazon Spark is poised to improve product discovery through user-posted shoppable content. I like this, now you can like this Much like Instagram’s niche of shoppable photos, Amazon users can now post images, stories, or products of interest, that other users and comment and react to. The hope is to capture off-site social activity around
Amazon Spark brings photos and stories to Prime Read More »
Short form creative content is fast becoming the preferred media for consumers to take in advertisements, and its strongest form is found on mobile. Scrolling towards broader horizons Facebook has found that consumers will take in content at 1.7 seconds on mobile, compared to desktop usage which takes 2.5 seconds to consume. The versatility of
Mobile Feeds: the Future of Marketing Read More »
Instagram is stepping up its video offering, to create new possibilities for businesses looking to grow their brand and reach more consumers. Lights, camera, Instagram Following a survey amongst users, Instagram found 45% of users believe their consumption of mobile video will grow over the next year, in the wake of an 80% increase in
Instagrammers hungry for video Read More »