World-renowned travel publishers Lonely Planet are launching their second app—Trips. Internationally, it’s already getting buzz as Instagram for travel enthusiasts. Insta-similarity Much of Trips will be immediately familiar to Instagram users. As noted by TechCrunch, Trips lets users heart and share photos and videos. After they’ve set up their own profile, users can also follow […]
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On Blast Blog has produced an infographic to guide content creators with tools and strategies essential to the most popular social media platforms. There’s a post for that Curious what time of day is best to make a Facebook post? Blast Blog has you covered (1pm for most shares and 3pm for most likes, by
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WhatsApp Status and Snapchat stories are passing big milestones on their respective apps. Tell me a story WhatsApp’s success has been a result of its multifaceted features, from voice and audio calls, to text messaging and encrypted file sharing, with 76% of its 1.3 billion monthly users returning daily. Mean while, Snapchat has been spurring
WhatsApp reaches 1 billion, Snapchat 250 million users Read More »
Do you love 'Gramming as much as the rest of us? Here are some marketing stats from most people's favourite social app. Instagram unveils the numbers According to a recent report released by eMarketer, Instagram now boasts over 500 million active monthly users with 40 billion photos shared in today. Every day on Instagram 95
Instagram’s latest Stats Read More »
Amazon Spark is poised to improve product discovery through user-posted shoppable content. I like this, now you can like this Much like Instagram’s niche of shoppable photos, Amazon users can now post images, stories, or products of interest, that other users and comment and react to. The hope is to capture off-site social activity around
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Short form creative content is fast becoming the preferred media for consumers to take in advertisements, and its strongest form is found on mobile. Scrolling towards broader horizons Facebook has found that consumers will take in content at 1.7 seconds on mobile, compared to desktop usage which takes 2.5 seconds to consume. The versatility of
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Instagram is stepping up its video offering, to create new possibilities for businesses looking to grow their brand and reach more consumers. Lights, camera, Instagram Following a survey amongst users, Instagram found 45% of users believe their consumption of mobile video will grow over the next year, in the wake of an 80% increase in
Instagrammers hungry for video Read More »
Facebook has recently posted their top valuable facts as of July 2017 to shed light regarding return on investments and strategies to greater marketing success. Crunching the numbers Facebook has overtaken US traditional ad revenue for the first time with Google trailing in second, marking a major shift in digital marketing. The company has seen
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Instagram is now making it possible for users to respond to Stories through videos, photos, and boomerangs. Instant gratification with style Users will be able to respond via video to a Story just like traditional posts, with the added flare of stickers, text and a plethora of other unique embellishments. Replies will be accompanied by
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Native video sharing is now able to be uploaded via LinkedIn’s refurbished web and mobile app. Sell your skills through video Able to be recorded in vertical and horizontal formats, videos will play automatically for potential employers browsing your profile. Content creators will be able to record as much as 10 minutes of video, while
Video sharing comes to LinkedIn Read More »