Facebook is adding meta-data to all links appearing in the News Feed, and websites will have to make sure their pages are inline with the new criteria. Flipping through the pages In its ongoing quest to curtain clickbait, Facebook will be displaying page information in the form of meta-title, meat-description, and a list of the […]
Facebook wants to give your website a facelift Read More »
World-renowned travel publishers Lonely Planet are launching their second app—Trips. Internationally, it’s already getting buzz as Instagram for travel enthusiasts. Insta-similarity Much of Trips will be immediately familiar to Instagram users. As noted by TechCrunch, Trips lets users heart and share photos and videos. After they’ve set up their own profile, users can also follow
Lonely Planet App: Trips for sharing Read More »
On Blast Blog has produced an infographic to guide content creators with tools and strategies essential to the most popular social media platforms. There’s a post for that Curious what time of day is best to make a Facebook post? Blast Blog has you covered (1pm for most shares and 3pm for most likes, by
Social Media Teach Sheet Read More »
WhatsApp Status and Snapchat stories are passing big milestones on their respective apps. Tell me a story WhatsApp’s success has been a result of its multifaceted features, from voice and audio calls, to text messaging and encrypted file sharing, with 76% of its 1.3 billion monthly users returning daily. Mean while, Snapchat has been spurring
WhatsApp reaches 1 billion, Snapchat 250 million users Read More »
Do you love 'Gramming as much as the rest of us? Here are some marketing stats from most people's favourite social app. Instagram unveils the numbers According to a recent report released by eMarketer, Instagram now boasts over 500 million active monthly users with 40 billion photos shared in today. Every day on Instagram 95
Instagram’s latest Stats Read More »
Amazon Spark is poised to improve product discovery through user-posted shoppable content. I like this, now you can like this Much like Instagram’s niche of shoppable photos, Amazon users can now post images, stories, or products of interest, that other users and comment and react to. The hope is to capture off-site social activity around
Amazon Spark brings photos and stories to Prime Read More »
Short form creative content is fast becoming the preferred media for consumers to take in advertisements, and its strongest form is found on mobile. Scrolling towards broader horizons Facebook has found that consumers will take in content at 1.7 seconds on mobile, compared to desktop usage which takes 2.5 seconds to consume. The versatility of
Mobile Feeds: the Future of Marketing Read More »
Instagram is stepping up its video offering, to create new possibilities for businesses looking to grow their brand and reach more consumers. Lights, camera, Instagram Following a survey amongst users, Instagram found 45% of users believe their consumption of mobile video will grow over the next year, in the wake of an 80% increase in
Instagrammers hungry for video Read More »
Facebook has recently posted their top valuable facts as of July 2017 to shed light regarding return on investments and strategies to greater marketing success. Crunching the numbers Facebook has overtaken US traditional ad revenue for the first time with Google trailing in second, marking a major shift in digital marketing. The company has seen
Facebook stats worth knowing Read More »
Instagram is now making it possible for users to respond to Stories through videos, photos, and boomerangs. Instant gratification with style Users will be able to respond via video to a Story just like traditional posts, with the added flare of stickers, text and a plethora of other unique embellishments. Replies will be accompanied by
Instagram adds a new way to creatively reply to Stories Read More »