LinkedIn is improving its B2B ad attribution thanks to a nifty little tool called Website Actions, which uses the Insights Tag to set new conversations, measure impact and help with retargeting efforts. Better B2B attribution LinkedIn wants to make it easier for marketers to gain proper insights from their adverts without using complicated tracking codes …

LinkedIn Launches ‘Website Actions’ Tracking To Boost Ads Reporting Read More »

LinkedIn has announced sponsored posts – which will help marketers generate leads using the articles they write and post as a business page. Now, when a company page posts something to LinkedIn, there will be the option to promote it via a CTA button, such as ‘unlock article’. Users can then unlock the article by …

LinkedIn Launches Sponsored Articles For Pages Read More »

To help busy marketers drive results and measure impact, LinkedIn has spread the word about three new enhancements to its product offerings. What is LinkedIn’s new CAPI? First up is Conversions API (CAPI), a tool that can be used to provide greater clarity and precisions to marketers trying to measure and optimise advertising campaigns without …

LinkedIn Boosts Measurement Capabilities and Upgrades Document Ads Read More »

LinkedIn has announced a new AI-powered, automated B2B marketing campaign creation tool called Accelerate. Abhishek Shrivastava,Vice President of Product, LinkedIn “In as little as five minutes, Accelerate will recommend an end-to-end campaign and automatic optimisations to reach the right B2B audience with engaging creatives, which you can adjust and fine-tune before you launch your campaign.” …

LinkedIn Offers AI Boost With “Accelerate” Read More »

LinkedIn’s Collaborative Articles were launched to provide members with expert insight and analysis by some of the platform’s most knowledgeable users. Daniel Roth, Editor in Chief, VP, LinkedIn “We are introducing collaborative articles — knowledge topics published by LinkedIn with insights and perspectives added by the LinkedIn community. These articles begin as AI-powered conversation starters, …

LinkedIn Offers Content Marketing Boost, Upgrades Collaborative Articles Read More »

LinkedIn’s editor-in-chief Dan Roth has lifted the lid on what brands need to do to amplify reach and engagement – especially as the platform recently updated its algorithm in response to user feedback saying that there was too much personal posting and gaming of the system. LinkedIn has been ranking content in a similar way …

LinkedIn Updates Algorithm To Reward More Professional Content Read More »

LinkedIn has released its meaty, 86-page B2B Marketing Benchmark Report that summarises trends and industry shifts that could have an impact on planning for the rest of 2022. The report gathered data from nearly 2,000 (1,954) CMOs, CFOs and senior marketers in the US, UK, Germany, France, India, Australia, Singapore and Brazil. Budgets are on …

[NEW REPORT] LinkedIn Release 2023 Global B2B Marketing Benchmark Read More »

LinkedIn differs from other social media networks in many respects, but not one: video gets the highest engagement rates on the platform. That’s good information for marketers to have – but you know what’s even better? Knowing the specifics that drive engagement and interaction. With that in mind, it is pretty handy that VidMob and …

[NEW STUDY] How To Create High-Performing LinkedIn Video Ads Read More »