LinkedIn is expanding its Thought Leader Ads to allow advertisers to sponsor content from any user, not just content created by their own employees. Previously, pages could use Thought Leader Ads to boost posts from company employees only, but now advertisers can use them to promote posts from anyone. What are Thought Leaders Ads? Thought …
Heads up LinkedIn users – the social media network is changing the way its algorithm works to reward content that provides unique value and insights. Part of that shift involves the promotion of older posts via a new ‘suggested posts’ feature that could help some accounts broaden the reach of their old, but still highly …
LinkedIn Algorithm Update: Good Content Could Now Reach Feeds For Months Read More »
LinkedIn is improving its B2B ad attribution thanks to a nifty little tool called Website Actions, which uses the Insights Tag to set new conversations, measure impact and help with retargeting efforts. Better B2B attribution LinkedIn wants to make it easier for marketers to gain proper insights from their adverts without using complicated tracking codes …
LinkedIn Launches ‘Website Actions’ Tracking To Boost Ads Reporting Read More »
LinkedIn has announced sponsored posts – which will help marketers generate leads using the articles they write and post as a business page. Now, when a company page posts something to LinkedIn, there will be the option to promote it via a CTA button, such as ‘unlock article’. Users can then unlock the article by …
LinkedIn ad prices have rapidly increased as more brands leave X (formerly Twitter), reports the Financial Times. In some cases, ad costs have risen by up to 30%, and Search Engine Land reports that some media buyers are seeing 1,000 impressions for a premium LinkedIn campaign cost $300. Why businesses favour LinkedIn Despite the higher …
LinkedIn Ad Costs Surge As Businesses Flee X (Twitter) Read More »
To help busy marketers drive results and measure impact, LinkedIn has spread the word about three new enhancements to its product offerings. What is LinkedIn’s new CAPI? First up is Conversions API (CAPI), a tool that can be used to provide greater clarity and precisions to marketers trying to measure and optimise advertising campaigns without …
LinkedIn Boosts Measurement Capabilities and Upgrades Document Ads Read More »
LinkedIn has announced a new AI-powered, automated B2B marketing campaign creation tool called Accelerate. Abhishek Shrivastava,Vice President of Product, LinkedIn “In as little as five minutes, Accelerate will recommend an end-to-end campaign and automatic optimisations to reach the right B2B audience with engaging creatives, which you can adjust and fine-tune before you launch your campaign.” …
LinkedIn’s Collaborative Articles were launched to provide members with expert insight and analysis by some of the platform’s most knowledgeable users. Daniel Roth, Editor in Chief, VP, LinkedIn “We are introducing collaborative articles — knowledge topics published by LinkedIn with insights and perspectives added by the LinkedIn community. These articles begin as AI-powered conversation starters, …
LinkedIn Offers Content Marketing Boost, Upgrades Collaborative Articles Read More »
LinkedIn’s editor-in-chief Dan Roth has lifted the lid on what brands need to do to amplify reach and engagement – especially as the platform recently updated its algorithm in response to user feedback saying that there was too much personal posting and gaming of the system. LinkedIn has been ranking content in a similar way …
LinkedIn Updates Algorithm To Reward More Professional Content Read More »
For marketers looking for new ways to connect with their audience on LinkedIn, there is some good news on the way! LinkedIn is making its Thought Leader Ads and Conversation Ads more widely available from July. Both ads should help brands to help make more human connections with an audience; Conversion Ads prompt users to …
LinkedIn Expands Thought Leadership; Conversation Ads Read More »