Starting next month, Facebook and Instagram advertisers will need to adapt to a significant change in the way they purchase ads on iOS devices. Apple is expanding its 30% service fee on ad payments made via its iOS apps globally, following its initial implementation in the U.S. earlier this year. This fee will apply to …
At the Cannes Lions International Festival of Creativity, Meta introduced a suite of AI-driven tools designed to enhance business growth, engagement on Threads, and unlock creativity. AI Chatbots on Messenger One of the highlights is the introduction of AI chat features on Messenger, built with Meta’s latest large language model, LLaMa 3. This tool is …
At the Cannes Lions International Festival of Creativity this week, Meta has introduced a suite of AI-driven tools designed to enhance business growth, engagement on Threads, and unlock creativity. AI Chatbots on Messenger One of the highlights is the introduction of AI chat features on Messenger, built with Meta’s latest large language model, LLaMa 3. …
Instagram is currently testing a new advertising feature that has stirred significant controversy among its users. Traditionally, Instagram has allowed users to swipe or scroll past adverts that appear in their main feed, Stories, and Reels. However, this new feature, dubbed “ad break,” forces users to watch ads without the option to skip them, which …
Recent research reveals a striking change in internet search behaviour across generations. A study by Talker Research from the US, featured in Forbes, highlights a notable trend: Generation Z is increasingly turning away from traditional search engines like Google, instead favouring social media platforms for their search needs. This shift could have profound implications for …
[STUDY] Is Gen Z Ditching Search For Social Media? Read More »
Meta is expanding its Verification for Business subscription package, introducing three new tiers. The expansion introduces new elements and higher-priced tiers designed to cater to a broader range of business needs. The updated tiers aim to offer more flexibility and advanced features, ensuring businesses can enhance their credibility and engagement on Meta’s platforms. Meta Newsroom …
Meta Adds 3 New Levels To Business Verification Subscription Packages Read More »
Threads, Meta’s Twitter-like social media app, continues to show remarkable growth and is making significant strides in the competitive social media landscape. Since its launch, Threads has piggybacked Instagram to rapidly gain users, achieving an impressive milestone of 150 million monthly active users (MAUs), as reported by Meta in April. Mark Zuckerberg, April 2024 “Threads …
Instagram Threads Tops 150m Users, Ads To Launch In 2024 Read More »
Meta has turbocharged its role in the generative AI sector by introducing its new AI assistant, Meta AI, which is now integrated into its popular apps, including Facebook, Instagram, WhatsApp, and Messenger. Meta AI Paves Way For New Search Play Utilising the sophisticated Llama 3 model, this integration enables real-time interactive capabilities directly via the …
Meta has advised users not to boost posts using their mobile app after changes to Apple’s T&Cs will add a whopping extra charge to advertising costs. That’s right – Apple will soon begin to charge iOS users a 30% service fee on boosted posts when they’re purchased in app. Despite Meta’s opposition to the charge, …
Meta Advises Advertisers Not To Boost Posts On Mobile Read More »
Meta has improved its video ad attribution thanks to a new performance measurement called engaged view, which takes into account actions that take place up to 24 hours following a completed session. Advertisers can now measure for conversions that happen within one day of a video ad play, as long as 97% of a 10 …
Meta Introduces New Engaged View Attribution for Video Ads Read More »