At Advertising Week 2024, Meta unveiled a significant expansion of its advertising toolkit, focusing on video-driven engagement and generative AI solutions. With video content now accounting for 60% of user time on Facebook and Instagram, these updates provide a robust pathway for brands to elevate their campaigns and capture consumer attention more effectively. The New […]
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Meta’s latest development, “Movie Gen,” marks a fascinating step forward in AI-generated content, promising a new era in video creation, editing, and audio generation. Movie Gen enables users to create videos through simple text prompts, personalising them with their own images, and performing high-precision editing—all while aiming to revolutionise how creators, marketers, and everyday users
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Meta Connect 2024 revealed a comprehensive set of advancements last week aimed at enhancing the integration of artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) for businesses and users alike. Meta’s latest announcements focus on providing solutions that streamline customer engagement, boost productivity, and enable new ways to interact with technology. These tools
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The Australian government is preparing to take a bold step by proposing a comprehensive ban that would prevent underage users from accessing social media. Prime Minister Anthony Albanese has referred to social media as a “scourge” on young Australians and is determined to introduce legislation by the end of the year. The move, although motivated
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Social media video is evolving rapidly, with platforms and audience preferences constantly shifting. Tubular Labs’ latest report on the state of social media video highlights key trends that are reshaping how creators and brands engage audiences across major platforms like YouTube, TikTok, and Instagram. Drawing on data from over 11 billion videos and 28 million
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As we approach the business end of 2024, a new industry report from Wordstream offers useful insight for organisations wanting to benchmark their Meta Ads performance. Grasping these trends and benchmarks is crucial for advertisers aiming to refine their digital marketing strategies. By understanding how various industries perform on platforms like Meta, businesses can make
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Meta is set to implement a major overhaul in its approach to ad campaign measurement and optimisation, aimed at delivering more tailored results for advertisers. Damian Wandler & Fred Leach, Product Management, Meta, August 2024 “Every business is unique in what they value most, which is why we offer different ways for them to optimize
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Meta has announced an exciting expansion of its Broadcast Channels feature, which is now available to all Facebook Pages with more than 10,000 followers. Initially launched for Instagram and then for Facebook and Messenger last October, this feature allows for one-to-many messaging, enhancing the way creators connect with their audience. For context, below are some
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Starting next month, Facebook and Instagram advertisers will need to adapt to a significant change in the way they purchase ads on iOS devices. Apple is expanding its 30% service fee on ad payments made via its iOS apps globally, following its initial implementation in the U.S. earlier this year. This fee will apply to
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At the Cannes Lions International Festival of Creativity, Meta introduced a suite of AI-driven tools designed to enhance business growth, engagement on Threads, and unlock creativity. AI Chatbots on Messenger One of the highlights is the introduction of AI chat features on Messenger, built with Meta’s latest large language model, LLaMa 3. This tool is
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