Increased targeting functions have boosted ad spend on Facebook, Instagram, Twitter and Pinterest, according to new research by Kinetic Social. Big changes The US social ad services company, whose clients include EA Sports, H&M, American Express, and New Balance, produced a report based on its clients' activity in the third quarter of 2016. Engagement from …
Pinterest has released a bunch of new adverting Pins. Here's what you need to know. Pinning pays There are three new Promoted Pins: one-tap, video, and app. Tapping a one-tap Pin takes users from their feed directly to your website, so they can learn more about products. Pinterest says so far twice as many Pinners …
The balancing act continues for Pinterest as the company missed its hopeful projections but is still growing at a healthy rate. Small gains Pinterest announced in October that it had reached 150 million monthly active users, a sizeable increase from 100 million at last count in September 2015. ? However, the American company had previously …
Pinterest has released a blog post giving hints on how to snag millennial moolah. Cashed up Pinterest says that as millennials mature, so do their bank accounts. Over a third of "older" millennials on Pinterest (those in their late 20s and early 30s) have household incomes of US$100K or more. And they're looking to purchase higher-end …
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Is there a perfect time to post? Yes, according to new research from Track Maven. Ready, set, go Track Maven analysed 17.5 million social posts by over 17,000 brands to come up with its secret sauce. And the results vary greatly. It turns out the best time to post on Facebook is 8pm on Thursday, …
Facebook has announced a range of new products and partnerships designed to give marketers better measurement tools. Measure twice, post once Facebook is partnering with companies including Nielsen Catalina Solutions, Visual IQ, and Oracle Data Cloud to beef up its measuring chops. These third-parties will give more accurate results for marketers, rather than the broader …
Twitter, and more recently Facebook, are the platforms most commonly associated with TV viewing. However new data suggests Pinterest might be closing the gap between mobile and the small screen. Remote control In a recent recent blog post. Pinterest revealed that 45% of users are likely to pin while watching TV. And it's not idle …
Pinterest has just launched a new way for marketers to connect with well-heeled pinners: Promoted Videos. Promo spot Promoted Videos work in a slightly different way to similar offerings from Facebook, YouTube, and Twitter. Pinterest's custom video player runs the ads, which appear as animated posts. You can pick stills from the start of the …
Maintaining its position as the most polite social network, Pinterest has just rolled out three improvements – thanks to feedback from users. Pinning is winning The first update aims to make messaging more streamlined. Until now, you and another user had to be following each other if you wanted to send a message, or board …
Video's been kind of a big deal on social for awhile now, with Snapchat and Facebook seeing 8 – 10 billion views per day. Now Pinterest is turning to video to help brands tell their tale more creatively. Videography Pinterest announced its upcoming plans in a blog post. "Video helps people visualize how to make …