Back in May Facebook launched Dynamic Ads for Travel, a service designed to help travel providers attract more bookings. Things have been going well for social travellers, so Facebook has added three new features. Up and Away Travel providers can now promote hotels and flights, reach greater numbers of travellers with audience targeting, and capture […]
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Facebook continues to open Messenger up to brands, whether users are asking for it or not. This time, it's sponsored messages getting attention. Get the message? Sponsored messages were first launched a year ago, but was only available to select brands. Now Facebook is opening up the feature to more brands, while all advertisers will
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Facebook recently announced “Sets,” allowing users to create groupings of specific posts around niche interests, a method more than reminiscent of Pinterest. Facebook gets ‘Pinteresting’ Yet another step in a long methodology of getting "inspired" by their competitors very best ideas, Facebook will allow users to select several status updates, photos, or images to be
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Facebook is currently testing an option for users to set an expiration date on statuses up to 101 characters as well as choose if the status appears on their profile or News Feed. Facebook looks back to move forward For those who may recall, when Facebook first hit the web, before the advent of ‘posts,’ users could
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PayPal has announced users will soon be able to send and receive person-to-person transactions through Messenger. Pay a pal through chat In 2016, PayPal and Facebook announced a strengthened partnership allowing US customers to shop online from merchants utilising a Messenger chat bot with the new PayPal feature. Customers will also be able to link
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Facebook has announced Explore, a fresh ad-free News Feed delivering content from their partnered publishers. News customised for you Last February, users may have noticed a new option at the bottom of their mobile Facebook Home section called Explore. Tested as a complementary feed for popular articles, photos, and videos, Explore tailors content for each
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Twitter has revealed plans to add a video-centric ad format designed to wring more engagement out of users. Video adds character to Twitter The new service, Video Website Card, will allow marketers to create auto-playing video with customisable headlines which directs users to a fuller web or video preview. Twitter says their new ad campaign
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Facebook is rolling out an update to keywords triggering accompanying animations when posted, having already experimented with words like “xoxo” and “congratulations.” Trigger words appear highlighted in different colours with a brief whimsical animation appearing when clicked. The update will now add the playful cartoons to reactions of “life events” such as engagements, weddings, and
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Facebook has finally launched its long-planned subscription service for 10 media outlets partnered with the popular social network. Big news comes to Pages The Washington Post, The Telegraph, CNN, The New York Times, The Boston Globe, The Economist, and Business Insider are just a few of the big names now offering subscription services through Facebook.
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Pinterest has announced that advertisers of all sizes can access Search Ads via its Ads Manager service. Target acquired Last January, the popular interest social network had introduced search targeting through keyword campaigns for select brands. The test run produced more than 2 billion monthly searches, with 97% being unbranded. This led to Pinterest to
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