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[STUDY] Instagram Growth Holds As Reach Declines

Leave a Comment / Facebook, Instagram, LinkedIn, TikTok /

Most social strategies still treat platforms as a portfolio decision. Increase TikTok. Defend Instagram. Maintain Facebook. Test LinkedIn. The problem is not budget allocation. It is structural misunderstanding. Emplifi’s 2026 Social Media Benchmarks, built on analysis of more than 200,000 branded profiles across Facebook, Instagram, TikTok, X, YouTube and LinkedIn, shows growth, engagement and visibility […]

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TikTok’s US Business Got Sold. Now What for Brands?

Leave a Comment / TikTok /

After years of legal battles and political tension, TikTok’s future in the United States has entered a new phase. A forced restructuring has allowed the platform to continue operating under a US governed joint venture, easing the immediate threat of a nationwide ban. Headlines have centred heavily on American politics, yet the implications stretch far

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[STUDY] Social Posting Volumes Are Exploding

Leave a Comment / TikTok /

Social media posting volumes are exploding, as platforms increasingly reward consistency and frequency over sporadic high-effort content. Across TikTok, Instagram, and LinkedIn, the data is clear: posting more often gives brands and creators more opportunities to reach wider audiences, surface in algorithmic feeds, and tap into fleeting trends. What once felt like overposting is quickly

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Instagram & TikTok Surpass Google for Gen Z Shoppers

Leave a Comment / Google, Instagram, TikTok /

A fundamental shift is happening in how consumers discover products online. While older generations still rely on Google Search, Gen Z (18- to 27-year-olds) is turning to Instagram and TikTok as their primary sources for product discovery. According to GRIN’s latest report, The Power of Influence, Instagram leads with 30.4% of Gen Z respondents using

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TikTok Expands Generative AI Video Tools

Leave a Comment / AI, TikTok /

If you’ve ever struggled to keep up with the relentless demand for fresh, engaging video content, you’re not alone. Whether it’s crafting TikTok ads, building out social media campaigns, or experimenting with video formats for other platforms, producing high-quality videos can be a challenge—especially if you don’t have a dedicated team or endless resources. Enter

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TikTok Rolls Out New AI Video Tools for Marketers

Leave a Comment / AI, TikTok /

TikTok is making it easier than ever for brands to jump into video marketing with Symphony Creative Studio, a new AI-powered tool designed to generate TikTok-ready videos in minutes. Now available to all business users, the toolset streamlines video ad production with a few clicks, opening up TikTok’s fast-paced, trend-driven platform to brands without extensive

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Marketers & Platforms Brace For AU Teen Social Media Ban

Leave a Comment / Google, Meta, TikTok, YouTube /

The Australian government is preparing to take a bold step by proposing a comprehensive ban that would prevent underage users from accessing social media. Prime Minister Anthony Albanese has referred to social media as a “scourge” on young Australians and is determined to introduce legislation by the end of the year. The move, although motivated

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