A fundamental shift is happening in how consumers discover products online. While older generations still rely on Google Search, Gen Z (18- to 27-year-olds) is turning to Instagram and TikTok as their primary sources for product discovery. According to GRIN’s latest report, The Power of Influence, Instagram leads with 30.4% of Gen Z respondents using […]
Instagram & TikTok Surpass Google for Gen Z Shoppers Read More »
TikTok Shop’s record-breaking Black Friday performance, over $100 million in a single day, showcases the platform’s growing influence on e-commerce, not just in the US but across Western markets. With a unique model blending entertainment and retail, TikTok is poised to lead a surge in social commerce sales in 2024. The rise of TikTok Shop,
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If you’ve ever struggled to keep up with the relentless demand for fresh, engaging video content, you’re not alone. Whether it’s crafting TikTok ads, building out social media campaigns, or experimenting with video formats for other platforms, producing high-quality videos can be a challenge—especially if you don’t have a dedicated team or endless resources. Enter
TikTok Expands Generative AI Video Tools Read More »
TikTok is making it easier than ever for brands to jump into video marketing with Symphony Creative Studio, a new AI-powered tool designed to generate TikTok-ready videos in minutes. Now available to all business users, the toolset streamlines video ad production with a few clicks, opening up TikTok’s fast-paced, trend-driven platform to brands without extensive
TikTok Rolls Out New AI Video Tools for Marketers Read More »
TikTok has made a significant move into the world of search marketing with the launch of its updated Search Ads Campaign, enhancing the features of its earlier search ad offerings. The new feature gives brands and advertisers enhanced control over how their ads appear in the app’s search results, improving precision and performance. By positioning
TikTok Expands Search Ad Campaigns Read More »
The Australian government is preparing to take a bold step by proposing a comprehensive ban that would prevent underage users from accessing social media. Prime Minister Anthony Albanese has referred to social media as a “scourge” on young Australians and is determined to introduce legislation by the end of the year. The move, although motivated
Marketers & Platforms Brace For AU Teen Social Media Ban Read More »
Social media video is evolving rapidly, with platforms and audience preferences constantly shifting. Tubular Labs’ latest report on the state of social media video highlights key trends that are reshaping how creators and brands engage audiences across major platforms like YouTube, TikTok, and Instagram. Drawing on data from over 11 billion videos and 28 million
[NEW STUDY] Social Video 2024: Longer Clips, Bigger Gains Read More »
Amazon is expanding its presence in social shopping by enabling users to make purchases directly within Pinterest and TikTok, building on its existing partnerships with Meta and Snapchat. Amazon’s latest partnerships with TikTok and Pinterest in the US represent a significant step forward in the integration of social media and online shopping, providing users with
TikTok & Amazon Partner On In-App Shopping Read More »
CreatorIQ, in collaboration with TikTok, has conducted an in-depth analysis of brand performance on the platform, highlighting the most successful strategies and approaches. Their comprehensive report, available for download with an email sign-up, offers useful insights into effective tactics when working with creators and showcases which brands are driving the highest engagement and interest. While
[New Study] How To Maximise Brand/ Creator Partnerships Read More »
Building on its latest AI “Symphony” advances, announced in May at TikTok World 2024, TikTok is now offering businesses the ability to create digital avatars who will act as their virtual brand ambassadors, fronting up their video content and engaging with customers 24/7. TikTok Newsroom, June 2024 “To help creators and brands captivate global audiences
Business Avatars Launch On TikTok Read More »