Report Blames Sluggish Uptake By Older Demos According to new data released by eMarketer last week, Instagram’s stellar growth run is starting to show the first signs of fatigue. In 2019, Instagram's US user growth rate will have dropped to single digits for the first time to 6.7%, down from 10.1% in 2018. Starting in […]

Snapchat's Smart New Video Updates Snapchat’s strong 2019 continues apace, with a flurry of video marketing updates just announced at Advertising Week New York. After a troubled 2018, bogged down with product redesign issues, the ephemeral messaging app has bounced back well in 2019, with both growing usage and marketing revenue. At Ad Week Snapchat

TikTok Usage Surging As Spend Tops $3m *Daily* On Ads With bucket loads of cash to burn, teen app sensation TikTok is showing no signs of slowing down, yet again dominating app download charts. For the uninitiated, TikTok is the international version of Douyin, the Chinese powerhouse, specialising in short-form video. Users upload ‘wacky’ videos

What A Difference A Viral ‘Gender Swap’ Filter Can Make… At the Snapchat Partner Summit in April, CEO Ev Spiegel outlined bold growth plans for the quirky messaging app: Doubling down on Gen Z Fixing its woeful Android app Extending beyond its border with Snap Kit Big bets on augmented reality (AR) via fun filters