As YouTube marks its 20th anniversary, it continues to reshape the digital and traditional media landscapes. No longer just a platform for user-generated content, YouTube has become a dominant force in TV viewership, advertising, and AI-driven content innovation. CEO Neal Mohan’s 2025 strategy highlights four key areas of focus: cultural influence, creator monetisation, the rise […]

YouTube has officially rolled out its long-anticipated update, allowing all users to create Shorts up to three minutes in length. This marks the final stage of the platform’s plan, first announced in October last year, to expand the maximum length of Shorts clips. By extending the duration, YouTube aims to maximise the potential of its

In a bid to keep up with competitors and enhance user experience, YouTube has introduced several new features for Shorts. These updates aim to simplify the creation process, add new creative tools, and improve overall accessibility and engagement. Launched in 2020, YouTube Shorts has quickly taken the world of short-form video by storm. As of

YouTube has launched a TikTok Duets competitor with ‘Collab’, a new feature for Shorts and long-form videos that lets creators remix and respond to videos via a split-screen. YouTube “Shorts creators: Collab is fully launched on Android and iOS!! Now, in addition to remixing with Green Screen and Cut, you can use Collab to record