YouTube is doubling down on generative AI, rolling out a suite of new tools aimed at transforming how Shorts are created and experienced. With enhanced image-to-video capabilities, dynamic effects, and a dedicated AI Playground, the platform is making a serious push to bring Google’s latest AI models into the hands of everyday creators. The updates […]
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Influencer marketing has become a key component of digital advertising, with brands increasingly turning to content creators to drive awareness and engagement. YouTube has been a significant player in this space, though it has historically focused more on ad placements rather than direct brand-creator collaborations. However, with the growing influence of short-form content and creator-led
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As YouTube marks its 20th anniversary, it continues to reshape the digital and traditional media landscapes. No longer just a platform for user-generated content, YouTube has become a dominant force in TV viewership, advertising, and AI-driven content innovation. CEO Neal Mohan’s 2025 strategy highlights four key areas of focus: cultural influence, creator monetisation, the rise
YouTube’s TV, Creator & AI Offerings Are Attracting Growing Ad Spend Read More »
YouTube has officially rolled out its long-anticipated update, allowing all users to create Shorts up to three minutes in length. This marks the final stage of the platform’s plan, first announced in October last year, to expand the maximum length of Shorts clips. By extending the duration, YouTube aims to maximise the potential of its
3min YouTube Videos Now Marked As Shorts Read More »
A new report from YouTube has shed light on the real world usage levels and applications of generative AI in the video creative process. The YouTube Future of Creativity report highlights the growing impact of generative AI (Gen AI), offering key insights into how this technology can benefit marketers. While platforms like YouTube are investing
[NEW STUDY] Video Gen AI Is Booming Read More »
YouTube’s “Made on YouTube” event introduced a host of cutting-edge AI-powered tools aimed at reshaping content creation. At the forefront of these innovations is the integration of Google DeepMind’s video generation model, Veo, into YouTube Shorts via Dream Screen. These tools not only redefine how creators make videos but also offer businesses new ways to
YouTube’s AI Revolution: Transforming Content Creation For Brands & Creators Read More »
The Australian government is preparing to take a bold step by proposing a comprehensive ban that would prevent underage users from accessing social media. Prime Minister Anthony Albanese has referred to social media as a “scourge” on young Australians and is determined to introduce legislation by the end of the year. The move, although motivated
Marketers & Platforms Brace For AU Teen Social Media Ban Read More »
Google is making a major shift in its video advertising landscape by merging its Video Action Campaigns (VAC) into the more versatile and AI-powered Demand Gen campaigns starting mid next year. The change comes as Google aims to enhance the advertising experience by offering a multi-format, automated approach that promises improved performance and broader reach.
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Social media video is evolving rapidly, with platforms and audience preferences constantly shifting. Tubular Labs’ latest report on the state of social media video highlights key trends that are reshaping how creators and brands engage audiences across major platforms like YouTube, TikTok, and Instagram. Drawing on data from over 11 billion videos and 28 million
[NEW STUDY] Social Video 2024: Longer Clips, Bigger Gains Read More »
In a bid to keep up with competitors and enhance user experience, YouTube has introduced several new features for Shorts. These updates aim to simplify the creation process, add new creative tools, and improve overall accessibility and engagement. Launched in 2020, YouTube Shorts has quickly taken the world of short-form video by storm. As of
YouTube Shorts adds TikTok & Instagram-Style Design Tools Read More »