[SMK] AI & Digital Marketing Capability Transformation
YouTube is expanding YouTube Shorts’ monetization by adding shopping features to it. First reported by the Financial Times and confirmed to TechCrunch, YouTube is piloting a shopping on shorts scheme with eligible American creators, who are able to tag products from their store. Australian viewers can see the tags and shop via Shorts, as can
YouTube Brings Shopping To Shorts Read More »
If imitation is the best form of flattery, TikTok must be absolutely delighted when it surveys the social media landscape. We’ve already seen Meta jumping through hoops to add TikTok-inspired features to Reels, and now YouTube is doing the same! An incredibly popular feature on TikTok is replying to comments with video. As you might
YouTube Clones TikTok With New Shorts Video Responses Read More »
While short-form video is coming to dominate social media, the biggest challenge for businesses looking to capitalise on the trend remains is one of production – since very few are set up to be able to create video at scale. Sheryl Sandberg, former Meta COO, July 2022 “Video is harder than photos, than static photos.
YouTube Follows Meta With New Clipping for Long-Form Videos into Shorts Read More »
Google has released three new updates which could seriously cut ad creative production times for businesses large and small. The new updates should make it easier for marketers to create ads and collaborate with team members. It hopes to help brands “unlock the benefits of video advertising” and make life easier for creatives. Eduardo Indacochae,
Google Streamlines Campaigns With 3 New Creative Tools Read More »
YouTube has announced a host of new shopping features enabling Shopify merchants to feature their products across their YouTube channels and content. With the launch of the YouTube Shopping on Shopify, merchants can easily integrate their online store with one of the world’s biggest entertainment platforms, reaching over 2 billion monthly logged-in users. David Katz,
YouTube & Shopify expand in-stream commerce opportunities Read More »
YouTube has started to make moves into TikTok’s space by making it easier to create a Remix for Shorts. It also added a green screen feature, but more on that later. Both are much-loved by TikTok’s army of creators and loyal fans, but now the internet’s largest video source is coming for that bacon. The
YouTube Streamlines Shorts Creation + Adds TikTok-Style Greenscreen Read More »
YouTube is not a platform that fails to sniff which way the wind is blowing, and although it’s taken some time, the giant now looks ready to move into the world of podcasts. A presentation leaked to PodNews indicates that YouTube plans to bring podcasts directly to the platform and will monetise them via audio
New YouTube Podcast Offering Leaked Read More »
YouTube CEO Susan Wojcicki has provided an overview of the site’s key areas of focus for 2022 – and no surprise – it includes plenty on where it intends to take its short-form product, Shorts. YouTube says Shorts has now passed the five trillion view mark, which shows how important it’s become to the platform.
YouTube Lays Out 2022 Plans For Creators & Brands Read More »