[SMK] Social Media Knowledge

Courses

Marketing Innovation Lab – Niche Platforms

Marketing Innovation Labs are a monthly online live broadcast, which focuses exclusively on the latest digital marketing updates and developments on Facebook, Instagram, Google, LinkedIn, FB Messenger, YouTube and Snapchat. There are literally hundreds of platform updates, each quarter, which impact: digital strategy, tactics and implementation. However, they are not equally important. SMK Marketing Innovation …

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Marketing Innovation Lab – Google SEO, Ads, YouTube, Google Analytics & Gmail

Marketing Innovation Labs are a monthly online live broadcast, which focuses exclusively on the latest digital marketing updates and developments on Facebook, Instagram, Google, LinkedIn, FB Messenger, YouTube and Snapchat. There are literally hundreds of platform updates, each quarter, which impact: digital strategy, tactics and implementation. However, they are not equally important. SMK Marketing Innovation …

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Strategy Course – Facebook Marketing Masterclass

Updated August 2023 Overview 2023 Facebook Marketing Trends, Opportunities & Account Optimisation Facebook usage and marketing spend – Reels and AI offer engagement boost – Business slowdown Content marketing – What’s working on Facebook? – Entertainment in focus – Reels Facebook’s growing walled garden – On-platform conversions Automation – Generative AI – Ads Account optimisation …

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Marketing Innovation Lab – Facebook, Messenger & WhatsApp

Marketing Innovation Labs are a monthly online live broadcast, which focuses exclusively on the latest digital marketing updates and developments on Facebook, Instagram, Google, LinkedIn, FB Messenger, YouTube and Snapchat. There are literally hundreds of platform updates, each quarter, which impact: digital strategy, tactics and implementation. However, they are not equally important. SMK Marketing Innovation …

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Free Lab – 2021 Instagram Marketing Trends Lab Playback – Sept 2021

About this Lab The 2021 Instagram Marketing Trends Lab is a FREE Lab for marketing communications professionals, agencies, not-for-profits and brands looking to stay at the forefront of digital disruption and marketing innovation. The 2021 Instagram Marketing Trends Lab delves into the latest data and performance insights, unpicking platform and behavioural trends, brand new marketing …

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Free Lab – 2021 Facebook Marketing Masterclass – June 2021

About this Lab SMK’s 2021 Facebook Marketing Masterclass Lab was a FREE event for marketing communications professionals, agencies, not-for-profits and brands looking to stay at the forefront of digital disruption and marketing innovation. The 2021 Facebook Marketing delved into the latest data and performance insights, unpicking platform and behavioural trends, brand new marketing features and …

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Free Lab – 2021 Digital Trends – Nov 2020

About this Lab SMK’s Digital Trends Labs are quarterly FREE events for marketing communications professionals, agencies, not-for-profits and brands looking to stay at the forefront of digital disruption and marketing innovation. Digital Trends Labs delve into the latest data and performance insights from the major digital platforms, unpicking platform and behavioural trends, and identifying underexploited marketing and communications opportunities. November’s 2021 …

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Free Lab – Instagram Decoded Playback – Oct 2020

About this Lab SMK’s Decoded Labs are quarterly FREE events for marketing communications professionals, agencies, not-for-profits and brands looking to stay at the forefront of digital disruption and marketing innovation. Decoded Labs delve into the latest data and performance insights from the major digital platforms, with October’s session focusing on Instagram. October’s Instagram Decoded Lab explored the following: Latest 2020 Q2 Instagram usage …

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